Email Automation Manager - Direct FTE Perm

DescriptionEmail Automation Manager (Salesforce REQUIRED) - DIRECT HIRE FTE PERM Location: Des Moines, Iowa — candidates who can commute periodically to Des Moines can work remotely up to 90% of the time. IOWA RESIDENTS ONLYPlease note: No sponsorship available. No C2C, H1B, or F1 visa.****Salesforce Email Automation is a MUST HAVE SKILL ****RARE opportunity to step into a best-of-both-worlds leadership role where you can remain highly hands-on while also building, managing, and mentoring your own team - offers the appeal of a mid-sized organization with flexibility, visibility, and the ability to make a real impact. If you thrive in both strategy & execution, this position offers the chance to own the digital marketing automation roadmap while directly influencing campaign performance across email & paid social channels.This role is ideal for an innovative marketer who can create modern campaigns, challenge conventional thinking, bring fresh ideas to digital engagement strategies. Paid Social Media - MUST HAVE SKILLS! Lead the strategy, execution, and optimization of Salesforce email marketing automation campaignsSME on Salesforce Marketing Automation, Salesforce is a MUST HAVEOversee & enhance email nurture programs, segmentation, personalization, lead scoring, & lifecycle campaignsBuild, manage paid social media strategies & campaigns, with a focus on performance, audience targeting, testing, & ROIDevelop & optimize campaign performance across digital channels, especially email marketing and paid socialPartner across teams to align CRM data, workflows, reporting, & campaign executionManage digital initiatives tied to landing pages, web experiences, analytics, and conversion optimizationUse marketing analytics and business intelligence reporting to identify trends, measure campaign success, and improve performanceShape digital marketing roadmap while also leading day-to-day executionHire, mentor, and lead a small team + remaining deeply involved in the technical workWhat You Must HaveAbility to balance leadership, strategy, and hands-on tactical executionStrong in email marketing and marketing automationSpecific experience with Salesforce for campaign execution, automation, CRM integration, and lead managementExperience with paid social media campaign management & optimizationExpertise in marketing analytics, campaign reporting, and performance measurementExperiencew/ lead nurturing, lead scoring, lead lifecycle management, and CRM-connected workflowsExperience supporting both B2C and B2B campaignsStrong understanding of growth marketing / growth hacking principlesAbility to lead digital media strategies and execute effectively across channelsCompensation: Full-time salaried role up to $105K plus bonus, Total compensation up to $115K.For immediate confidential consideration on this Direct Hire Salesforce Email Automation Manager, please contact Carrie Danger, SVP Permanent Placement Team, Iowa Region, direct by phone or send your resume confidentially via LinkedIn/contact information listed on her profile. You can also apply directly through the Robert Half website - ONE CLICK APPLY! Requirements• 5+ years of experience in digital marketing with a blend of strategic leadership and hands-on campaign execution.• Proven background in marketing automation, including experience with Salesforce Marketing, Salesforce Pardot, HubSpot, or similar platforms.• Strong knowledge of paid media, including paid search, paid social, and broader social media strategy and campaign management.• Experience with email marketing platforms and the ability to create, deploy, and optimize automated email programs.• Proficiency in marketing analytics, web analytics, and performance reporting to guide data-driven decisions.• Demonstrated success managing lead nurturing, lead scoring, and lifecycle marketing programs for B2B and B2C audiences.• Ability to lead teams• Creative, adaptable problem-solver who is comfortable testing unconventional ideas and improving digital performance through experimentation.Job typePerm