Sales and Marketing Director

Sales & Marketing Director - Senior Living

Charter Senior Living | Jackson, TN

$65,000 - $70,000/year + Bonus Potential | Full-Time
Drive Occupancy. Build Relationships. Change Lives.

Charter Senior Living is seeking an energetic and relationship-driven Sales & Marketing Director to lead census development for our Jackson, Tennessee community.

This role is ideal for a professional who thrives in consultative sales - not transactional selling. Families rely on you during important life decisions, and your guidance helps them feel confident choosing a safe, supportive home for their loved one.

Our mission, To Enhance the Human Spirit , guides how we care for residents and how we support our team members. You'll have the autonomy to build partnerships, host events, and develop referral sources while working alongside a collaborative leadership team.
What You'll Do
Lead Community Census Growth

• Conduct tours, discovery meetings, and family consultations
• Follow up with prospects using CRM/lead management systems
• Convert inquiries into move-ins through relationship-based selling
• Maintain and grow occupancy goals

Develop Referral Partnerships

• Build relationships with hospitals, rehab centers, physicians, case managers, and local organizations
• Represent the community at networking and outreach events
• Coordinate professional visits and marketing presentations

Marketing & Event Leadership

• Plan open houses, educational events, and community outreach programs
• Collaborate with operations and clinical leadership to ensure smooth move-ins
• Manage lead tracking, pipeline management, and reporting

Qualifications

• Previous senior living, healthcare, or consultative sales experience preferred
• Experience in Assisted Living, Memory Care, Home Health, or Hospice sales a plus
• Strong closing skills and follow-up discipline
• Comfortable working with families in emotional decision-making situations
• Organized, self-motivated, and goal-oriented
• CRM or lead management system experience preferred

Why Join Charter Senior Living

• Starting salary $65,000 - $70,000/year
• Bonus opportunity tied to occupancy performance
• Free medical insurance plan available
• Medical, dental & vision benefits
• Paid training, PTO & holiday pay
• Referral bonus program
• Career growth opportunities
• Stable leadership and supportive team environment

What Makes This Role Different

You are not just selling apartments - you are helping families find peace of mind and seniors find belonging.
Apply Today

If you're passionate about senior living sales and want a role where relationships matter more than quotas, we'd love to meet you.

Qualified candidates will be contacted promptly.

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