Marketing Communications Manager

ABOUT US 

The nonprofit YMCA of Western North Carolina strengthens local communities through youth development, healthy living, and social responsibility. Founded in 1889, we engage more than 100,000 people – regardless of age, income, or background – to nurture the potential of children and teens, improve the region’s health and well-being, and provide opportunities to give back and support the community. We do this through seven YMCAs, dozens of program sites, and YMCA Camp Watia. As the state’s largest provider of licensed school-age childcare, we give more than 1,000 children a day the opportunity to learn, grow, and thrive. We are made up of people of all ages, from all backgrounds, working side by side to ensure that everyone can reach their full potential with dignity. Thus, we are “For All”. Our core values are caring, honesty, respect, and responsibility, and they guide everything we do. We are committed to being an organization that exposes and addresses social constraints that limit and/or negatively affect all humans from all walks of life. We recruit staff who are passionate about giving back to the community, helping people, and upholding our core values. For more information, please visit ymcawnc.org.

ABOUT THE ROLE

The Marketing and Communications Manager is responsible for the management of social media, websites, and digital asset systems; project tracking; and campaign coordination. This role assists with staff training and vendor, partner and media relations. It reports to the Communications Director with a dotted line to the Marketing Director.

ESSENTIAL FUNCTIONS

• Plans, captures, schedules, and publishes social media content across platforms, monitoring daily engagement and responding to comments and reviews.
• Manages content for two websites, ensuring timely and accurate updates that align with brand standards.
• Serves as a point of contact for center, service line, and program directors, fielding routine marketing requests, coordinating asset handoffs, and facilitating communication between YMCA staff and the MarComm team.
• Uses project management skills to support production workflows for physical marketing collateral, helping ensure quality control, clear communication, and adherence to delivery timelines across all centers and service lines.
• Assists with cross-channel campaign coordination by tracking asset handoffs, communications schedules, and deployment timelines across email, social, web, and physical channels to ensure smooth campaign launches.
• Assists with day-to-day communication and logistics involving external vendors, media partners, and community collaborators to support marketing and communications initiatives.
• Assists with the ordering, inventory tracking, and distribution of physical branded materials, ranging from facility signage and event banners to promotional giveaways across regional locations.
• Helps organize, maintain, and audit the department's digital asset libraries to ensure brand consistency and easy access for staff.
• Helps maintain brand consistency by delivering staff training on social media, brand guidelines, and digital tools across locations.
• Models inclusive behaviors and embraces all dimensions of diversity.
• Supports department to work toward association-level objectives, as measured by identified operational priorities.

ABOUT YOU

Qualifications

1. Bachelor's degree in marketing, communications, digital media, or related field preferred.
2. A minimum of two years of professional experience in marketing, communications, social media management, or related field is required.

Knowledge, Skills, and Abilities

• Excellent interpersonal and verbal communication skills, including the ability to represent the organization in public, make in-person and virtual presentations, and work well with staff clients, partners, and vendors.
• Proficient with Microsoft 365 standard business software (Word, Outlook, Excel, PowerPoint, Teams) as well as Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), project management tools (e.g., Trello, Asana, Monday), and social media management tools (e.g., Sprout Social, Hootsuite).
• Experienced with website content management systems and web analytics platforms.
• Efficient, organized, self-starter with aptitude to own and manage projects, demonstrate creativity, and put ideas into action.
• Adaptable to a fast-paced environment with multiple projects and competing deadlines.

PHYSICAL ASPECTS OF THE JOB

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to sit, use hands and fingers, handle or feel objects, tools or controls, talk, see, and hear.
• Can meet strength and lifting requirements, occasionally lifting and/or moving up to 20 pounds.
• Possess close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Must provide their own transportation to the workplace and to perform certain duties, including site visits to program locations.
• May occasionally be required for evening, weekend, or out-of-town work.
• May occasionally represent the Y at conferences, workshops, and community events.
• Must follow the association’s guidelines for remote work, if applicable.

FULL-TIME BENEFITS

Full-time employees receive medical, dental and vision insurance, group life insurance and long-term disability paid by the Y; short-term disability, term life insurance and dependent life insurance is available for purchase; generous paid time off, retirement plan with employer contribution of 12% of salary (subject to eligibility requirements), free YMCA membership, free afterschool childcare and summer day camp and program discounts.

The YMCA of Western North Carolina is committed to equal opportunity in terms and conditions of employment for all employees and job applicants without regard to race, color, faith, gender, pregnancy, national origin, age, disability, sexual orientation, gender identity, veteran status, citizenship status, genetic information, gender expression, or any other characteristic protected by applicable law, except where a bona fide occupational qualification applies.