Product Principal

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You’ll Be Working With

At PMG, we’re transforming the marketing technology space by combining cutting‑edge technology, industry expertise, and entrepreneurial energy to empower our clients in revolutionary ways. As a Product Principal at PMG, you will lead innovative solutions for our proprietary operating system, Alli . In this role, you will be responsible for product management within our Alli Creative Insights Pillar , our solutions that use data to empower marketers to make better, faster, data‑informed decisions.Working closely with the Creative and Media teams within PMG, you will help create the product strategy and the long‑term product and feature roadmap for the entire product category. You will also collaborate with Engineering, Sales, Marketing, external Partners and Customers to advocate our product, maximize its potential and lead it to market success.

We're innovating fast and making an impact on our customers' and employees' lives in significant ways. You will be part of a team that is leading innovation by combining technology, industry expertise and entrepreneurial experience to massively disrupt the digital marketing space for our clients. You’ll collaborate closely with PMG’s Engineering and Media teams, along with Sales, Marketing, external partners, and clients. Together, you’ll create and execute the product strategy for Alli’s Marketplace platform, a dual‑sided marketplace. If you’re passionate about building solutions that bridge creativity and data, this is your opportunity to lead innovation in the digital marketing space.

What You’ll Be Doing

The Product Principal is responsible for ideating, shaping, and driving product capabilities for our marketing intelligence platform, Alli. They ensure product requirements are met during new product development by liaising with development and management to maintain product design standards. They also work closely with cross‑functional partners and other product and engineering leads to identify and build Alli capabilities.

• Shape and drive the long‑term vision of Alli’s platform features, ensuring its evolution aligns with business objectives and industry trends.
• Lead the development of AI and data science‑driven tools that enhance marketing performance and decision‑making.
• Own the strategic roadmap, prioritizing initiatives that bridge media teams to maximize marketing impact.
• Establish high‑impact partnerships with industry leaders (Google, Amazon, OpenAI) to advance AI‑driven product capabilities.
• Define and execute strategies for scaling marketing impact across multiple teams and regions.
• Influence executive decision‑making, ensuring product strategy is aligned with company‑wide objectives.
• Oversee multiple product lifecycles, driving end‑to‑end execution from ideation to launch, optimization, and continuous innovation.
• Lead a portfolio of high‑impact product initiatives, ensuring cross‑functional alignment and timely delivery.
• Oversee collaboration between engineering, users, and stakeholders, optimizing workflows for efficiency and scalability.
• Drive research and insights to inform product decisions, ensuring customer and stakeholder needs are deeply understood.
• Lead cross‑functional collaboration to scope feasibility, technical constraints, and resource allocation for major initiatives.
• Champion UI/UX innovation, ensuring seamless user experiences and intuitive product designs.
• Foster a culture of experimentation, leveraging A/B testing and data‑driven iteration to refine product experiences.
• Develop and scale go‑to‑market strategies, ensuring smooth product adoption and clear communication across internal and external audiences.
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision‑making in their role.

What You Will Bring

• Bachelor’s Degree or equivalent work experience
• 7+ years of related work experience in an advertising/creative agency and/or in a product focused role within a technology based organization
• 7+ years of experience working with customer data, martech data sets, and/or digital advertising platforms; experience working alongside creative teams
• Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint
• Passion for understanding users and their behavior
• Prior experience working with LLMs and prompt engineering and/or data science modeling
• Prior experience managing the end to end product lifecycle
• Self‑motivated; keen interest in learning new tools and technology

Nice to Have Qualifications

• Experience with analytics tools such as: Pendo, Mixpanel and Google Analytics
• Familiarity with creative intelligence platform such as: Smartly, VidMob, Kargo

What We Offer

• Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave : We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support : Access fertility benefits for all team members and their spouses.
• Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance : Protect your pet's health and your finances.
• Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well‑being.
• Commuter Benefits : Access support for travel and commuting needs, where available.
• Annual Bonus : All employees are eligible for an annual bonus.
• Volunteering Opportunities : Receive 8 give‑back hours to volunteer in your local communities.
• AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A “recently separated veteran” means any veteran during the three‑year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval, or air service.

An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

At PMG, we value our collaborative in-office culture and offer a hybrid work model (in office Tuesday, Wednesday, Thursday). Are you located in or willing to relocate to one of our office locations? *

Dallas, TX (PMG's Headquarters)

Fort Worth, TX

Austin, TX

New York, NY

Remote

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