Digital Marketing Manager

Zymo Research is seeking a Senior Manager, Digital Marketing & Performance to lead the strategy, performance, and optimization of our most important digital growth channels. Essential Duties and Responsibilities This person will help build the performance engine behind Zymo’s digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths. This is a player‑manager role for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement. What You’ll Own Paid Media & Channel Strategy Own strategy and performance for paid digital channels, including Google Ads, paid social, YouTube, display, retargeting, and third‑party media. Lead campaign architecture, keyword strategy, budget recommendations, bidding strategy, audience targeting, conversion tracking, and optimization. Lead SEO and AEO strategy in partnership with web, content, and scientific communications teams. Improve Zymo’s visibility across traditional search, AI‑driven answer engines, product pages, application pages, campaign pages, and technical content. Evaluate how paid media, SEO, email, organic social, content, landing pages, and nurture paths work together across the customer journey. Provide performance guidance to channel owners without necessarily owning day‑to‑day execution of every organic channel. Insights, Reporting & Optimization Own channel‑level reporting and translate performance data into clear recommendations. Diagnose what is working, what is underperforming, why it is happening, and what should change. Key metrics may include CPA, CPL, ROAS, conversion rate, CTR, quality score, impression share, attribution, conversion quality, pipeline contribution, and revenue impact. Tracking & Measurement Partner with analytics, CRM, web, and development stakeholders to improve tracking integrity across GA4, Google Tag Manager, UTMs, pixels, forms, landing pages, campaigns, and CRM handoffs. Ensure marketing performance data is reliable, actionable, and connected to business outcomes. Team & Cross‑Functional Leadership Manage and develop one direct report initially. Partner closely with Creative, Web, Integrated Campaigns, Product Marketing, Commercial, Sales, and Scientific Communications to ensure digital channels are aligned with customer needs, campaign priorities, and commercial goals. Establish repeatable planning, QA, optimization, and reporting practices that improve consistency, accountability, and speed across digital programs. What We’re Looking For 7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy, not just campaign execution. Deep hands‑on Google Ads, including search campaign architecture, keyword strategy, bidding, conversion tracking, quality score, and optimization. Proven ability to set paid search and digital performance strategy, including budget allocation, channel mix, testing plans, and performance recommendations. Experience managing paid media budgets with accountability for ROI, CPA, CPL, ROAS, pipeline contribution, revenue impact, or similar business metrics. Strong analytical judgment with the ability to diagnose performance issues across targeting, keywords, creative, landing pages, tracking, messaging, offers, funnel quality, and market fit. Working knowledge of SEO and how paid media, organic search, email, social, content, landing pages, retargeting, and nurture paths work together to drive acquisition and conversion. Experience using dashboards, campaign reports, analytics platforms, and marketing performance data to generate strategic recommendations. Clear communication skills with the ability to translate data into actionable guidance for leadership and cross‑functional teams. 2+ years of experience managing or directing at least one direct report, contractor, agency, or channel specialist. Preferred Qualifications B2B marketing experience, especially in technical, scientific, healthcare, biotech, life science, SaaS, or complex product environments. Familiarity with GA4, Google Tag Manager, UTM governance, CRM tracking, pixel management, attribution, and broader marketing measurement infrastructure. Experience with LinkedIn Ads, YouTube, display, retargeting, third‑party media partners, and paid social strategy. Familiarity with AEO, AI search visibility, answer engine optimization, and landing page conversion optimization. About Us Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high‑quality research tools and products. Whether it’s DNA, RNA, epigenetics, microbiomics, protein, or yeast‑based research, our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance. Recognized as a Top Workplace by the Orange County Register in 2021, 2022, and named a Top Workplace USA in 2023, Zymo Research continues to be a vibrant community where employees thrive, feel connected, and are inspired by their work. Compensation, Benefits, and Perks The estimated base compensation range for this position is $135,000 to $165,000 annually at the time of posting. Actual compensation details will be provided in writing at the time of offer, if applicable, and are based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job‑permitted factors. Medical, Dental, Vision, and Life Insurance Coverages EAP Sessions Generous 401(K) with matching Employee Referral Bonus Complimentary fruit, snacks, and beverages Complimentary catered lunches on Thursdays Complimentary EV Charging Cell phone stipend Equal Employment Opportunity Employer Zymo Research welcomes candidates of all backgrounds. These include sex, age, color, race, religion, marital status, national origin, ancestry, sexual orientation, gender, gender identity, gender expression, physical & mental disability, medical condition, genetic information, military and veteran status, or any other protected status as defined by federal, state, or local law. Location Onsite – Zymo Research – 2961 Dow Avenue, Tustin, CA 92780 Disclaimer At Zymo, we take the integrity of our hiring process seriously. Please be aware of fraudulent recruitment activities that may use our name to deceive job seekers. We will never ask for payment, sensitive personal information, or financial details during the recruitment process. All legitimate communications will come from an official Zymo or TriNet Hiring email address. If you are contacted by anyone claiming to represent us using a free email service (e.g., Gmail, Yahoo, Hotmail) or asking for payment, please treat this as fraudulent and report it immediately to View email address on click.appcast.io. #J-18808-Ljbffr