Principal Product Manager, Growth

Role Description We are looking for a Principal Product Manager, Growth to set the strategy and own the execution of Brightside's direct-to-consumer growth funnel. Our most important growth bet of the next 12 months is diversifying our DTC acquisition mix across paid channels. Diversify the DTC funnel. Define and execute the strategy for scaling paid social and other paid channels alongside our existing paid-search acquisition. Personalize the funnel by channel and intent. Orchestrate the messaging journey alongside the funnel. Sharpen targeting on our largest paid channel. Lift partner and health-system referrals. Build for the operations team, too. Run rigorous experiments. Partner with engineering to make the funnel dynamic. How You'll Work Shape the strategy. Define and ship. Run experiments rigorously. Live in the data. Stay close to the prospect. Run the cross-functional rhythm. Qualifications 10+ years of product management experience, with 5+ years owning growth, acquisition, or funnel optimization at a consumer subscription, marketplace, or healthcare company. A track record of setting product strategy at function or org level. Deep performance marketing literacy. Comfort thinking across the full prospect journey. A track record of using segmentation and CAC:LTV reasoning to make product decisions sharper. Strong experimentation discipline. Comfort building both customer-facing and internal-tooling features. Comfort partnering with senior marketing leadership on channel strategy. Comfort operating in a regulated industry. Comfort with autonomy and broad scope at a Series C–stage company. Nice to Have Direct experience scaling paid social as a primary acquisition channel. Prior work on healthcare consumer products, especially in mental health, primary care, or chronic-condition management. Experience growing into a people-management role. 8+ years of product management experience, ideally in the healthcare field. Proven experience managing growth efforts including optimizing purchasing funnels and expanding into new sales channels. Past experience leading new features through the full product lifecycle. Ability to flex between defining product strategy and dive into the details. Capable of working closely with designers, engineers, and data analysts. Excellent communication and collaboration skills. Detail-oriented mindset with a focus toward delivering high-quality product features. Strong analytical skills with the ability to translate data into actionable insights. Ability to thrive in a flexible startup environment with significant autonomy. Benefits A competitive salary Company equity / stock options Fully paid for comprehensive health care (medical, dental, vision) Pet Insurance Life Insurance & Short / Long Term Disability 401k Plan Unlimited PTO and sick leave Parental Leave Work remotely and whatever schedule works best for you Additional memberships and perks