Marketing lead

Peepel is building the platform that simplifies people management for businesses. We connect HR, payroll, fleet, and workforce tools into one seamless experience so companies can focus on their people, not their processes. We're in beta. We have first customers, a real product, and a story worth telling but right now nobody's telling it loudly enough. That's where you come in. We're not hiring a classic marketer. Marketing in 2026 isn't what it was three years ago: agents draft, models score, dashboards write themselves. The boring half of the job is getting automated away; the interesting half is taste, judgment, distribution, and building the systems that make everything else scale. That's what we're hiring for. You'll be our first marketing hire and own the function end-to-end: positioning, content, social, paid, lifecycle, events and the AI workflows that power all of it. You won't be executing someone else's plan, and you won't be a "user of ChatGPT." You'll be the Directly Responsible Individual (DRI) who decides what to build, write, automate, and ship then does it. You care as much about what you create as how you create it. We ship fast, keep things simple, and treat AI like the rest of our stack — built into the workflow, not bolted onto it. You'll report to our CEO and work directly with sales, product, and customers to figure out what makes Peepel land — and what falls flat. Responsibilities Own marketing end-to-end from positioning and messaging through content, channels, automation, and measurement Build the content engine and the agents that feed it: research, drafting, repurposing, distribution. You hold the voice; the agents do the volume. Run our social presence LinkedIn first, others where they earn it. Show up with a point of view, not just announcements. Plan and run paid acquisition (LinkedIn, Google, others) with fast AI-driven creative iteration. Start small, learn fast, scale what works. Own SEO and GEO optimise for how Google ranks and how LLMs answer. Both matter now, and the mix shifts every quarter. Build agent workflows for the operational layer: competitor monitoring, lead enrichment, social listening, customer research synthesis, ICP signal mining. If a task can be automated, automate it. Build evals and feedback loops so AI-generated output stays on-brand and on-quality as models, prompts, and templates evolve. Talk to customers and prospects directly to sharpen positioning, surface stories worth telling, and hear how people describe the pain in their own words. Set up a marketing stack (analytics, attribution, CRM hand-off, AI tooling) without over-engineering it. Work with the "garage door up" share drafts, prompts, ad tests, eval results, and trade-offs transparently. Partner closely with sales to feed the pipeline and with product to turn what we ship into stories that resonate. Requirements We don't care how many years you've been doing this. We care what you've shipped. Show us campaigns you've run, content engines you've built, brands you've grown from scratch, agent workflows that replaced manual work. A side project that built a real audience beats a decade of résumé bullets. Strong writer and ruthless editor. When AI can produce 100 mediocre drafts in a minute, taste is the moat, yours has to be sharp. Fluent with the modern stack: Claude / GPT / Gemini, prompt engineering, agent builders (Lindy, Gumloop, n8n, or similar), and the tooling that strings them together. Not "I use ChatGPT" "here's the workflow I built and what it ships every week." You can debug a prompt, write a basic eval, and tell when an LLM output is actually on-brand vs. plausibly-on-brand. Generalist instinct — comfortable jumping between content, paid, lifecycle, ops, and automation in the same week. Numbers literacy: you can set up a funnel, read it honestly, and know which metric matters this week. Hands‑on with the rest of the stack too (HubSpot or similar, LinkedIn Ads, Google Ads, GA, modern SEO/GEO tooling). You don't outsource what you can do yourself. You think in terms of customer problems and outcomes, not channels or trends. You know when to ship a 2,000‑word piece, when to film a 30‑second video, and when to build an agent instead of writing the thing yourself. B2B SaaS experience strongly preferred — bonus points for HR, payroll, fleet, or anything tools‑for‑operators. Intellectually curious, independently driven, and obsessed with great work. You track what's shipping in AI weekly and actually try the half of it that matters. Pragmatic: you can ship a "good enough" landing page today and improve it next week. Fluent in English; Dutch and/or French a clear plus given our home market. Willing to work hybrid from our Ghent office. Impact, Growth, Culture and Benefits Impact: Early‑stage company where every campaign you run has immediate, visible impact on real customers. You'll shape the brand, not inherit one. Growth: Learn from seasoned entrepreneurs and grow fast as the company scales across Europe. Culture: Collaborative team that values craftsmanship, pragmatism, and fun. Benefits: MacBook, healthcare plan, ESOP, meal vouchers, annual retreat, nice office, team events, … #J-18808-Ljbffr Peepel