SEO Copywriter

Strategic SEO Copywriter

Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we build a community where everyone feels supported and seen. As we scale across DTC, retail, and emerging channels, we're looking for a strategic SEO copywriter to help us grow our organic presence and show up wherever our customers are searching.

Key Responsibilities

• Write SEO-optimized blog content targeting non-branded search and building topical authority across core content categories
• Lead and support research and discovery projects to identify emerging keyword opportunities, shifting search intent, and untapped content territories
• Craft content structured for AI answer visibility — Google AI Overviews, Perplexity, ChatGPT, and similar — applying AEO and GEO best practices
• Develop and optimize title tags, meta descriptions, H-tag structures, and on-page copy across the site
• Support internal linking strategy through intentional content architecture in every piece you write
• Refresh and re-optimize existing content based on performance data and evolving search intent
• Conduct routine content audits to identify optimization opportunities, content gaps, and pages in need of refresh or consolidation

Product & on-site copy

• Write product descriptions, collection page copy, and category-level editorial copy for comfrt.com
• Write and optimize granular on-site copy elements including meta descriptions, title tags, alt text, and custom metafields to support both SEO and accessibility
• Develop SEO-optimized product listings for Amazon, TikTok Shop, and other retail partners — adapting copy to platform-specific constraints and search behavior
• Write compelling, keyword-informed copy for new product launches, seasonal campaigns, and collection drops
• Collaborate with the ecommerce team to improve on-site copy for conversion alongside SEO performance
• Adapt and localize copy for international markets, ensuring regional relevance while maintaining brand voice consistency

Cross-channel copy support

• Partner with the paid team to write ad copy, landing page copy, or blog content used in paid campaigns
• Contribute to the Comfrt brand voice and cross-channel messaging framework, ensuring consistency from search to social to site
• Work with the email and retention team when copy needs to pull from or align with organic content
• Partner with the social team to ensure organic content and on-site copy are telling a consistent story across channels
• Collaborate with fellow copywriters across the team to align on voice execution, maintain consistency, and pressure-test copy before it goes live
• Support external partnerships and creator relationships where SEO copy or content briefs are needed, managing day-to-day communication with outside collaborators

Performance & process

• Track and report on content performance using core SEO KPIs and use those insights to inform ongoing copy decisions
• Use search tools (e.g., Ahrefs, Google Search Console, Profound) to inform content strategy and measure results
• Conduct routine content audits to identify optimization opportunities, gaps, and consolidation needs
• Operate within an organized brief-to-publish workflow and meet deadlines consistently
• Contribute to content briefs, editorial calendars, and content planning when needed

Skills & Qualifications Experience

• 2–3 years of copywriting experience with a strong SEO focus — blog posts, landing pages, product descriptions, and category pages
• 2–3 years writing ecommerce copy (PDPs, collection pages, product launches), ideally in a DTC or lifestyle apparel context
• Solid understanding of AEO/GEO and the evolving search landscape — you know how to write for AI-generated answer visibility, not just traditional blue-link rankings
• Keeps a pulse on how search is evolving — algorithm updates, AI Overviews, platform shifts — and adapts their approach without being asked
• Comfortable writing across channels: DTC site, Amazon, TikTok Shop, YouTube, and/or retail partners
• Exposure to or curiosity about writing for multiple regions or international markets — experience localizing copy for different audiences is a plus
• Strong editorial instincts — you know the balance between copy that reads well and copy that performs
• Ability to absorb and consistently apply our brand voice without sounding like every other brands on the internet
• Comfortable working across large product catalogs and seasonal merchandising cycles
• Detail-oriented with strong prioritization instincts — you don't lose quality under deadline pressure
• Team-oriented and receptive to feedback, with the confidence to advocate for the right call
• Experience with Shopify and paid copy experience (Meta, Google, TikTok) are a plus
• Passion for apparel, fashion, or consumer brands is a plus

Platform Experience

• Ahrefs, SEMrush, SE Ranking, or similar
• Google Search Console
• Google Analytics

Nice-to-have

• Profound, Scrunch, AthenaHQ, Peec AI, Airops or similar
• TikTok Shop Seller Center
• Amazon Seller Central
• Looker Studio
• Shopify, Asana, ClickUp, Slack

Why Join Comfrt?

• Be part of a purpose-driven company that's shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.