Demand Generation Specialist

Were hiring a Demand Generation Specialist to drive top-of-funnel awareness and interest among the buyers whod benefit most from what we do. This role sits on the marketing team and reports to our Director of Marketing. Youll own the one-to-many mechanics that turn our content, campaigns, and thought leadership into a steady stream of warm, qualified hand-raisers list-building, segmentation, multi-channel campaigns, lead scoring, and marketing automation. Direct 1:1 outreach, qualification conversations, and prospect-specific scoping are owned by our Research and Client Solutions team; your job is to make sure the right prospects know who we are and want to talk to us.What youll do: Identify target accounts and ideal customer personas across media and technology; translate them into segmented audiences we can market to. Build and enrich targeted prospect lists, mapping decision-makers and buying signals to power multi-touch, one-to-many campaigns. Build base sales and demo collateral starter decks tailored to common hand-raiser segments that the Research and Client Solutions team customizes for specific prospects. Plan, execute, and optimize segmented email campaigns in HubSpot; A/B test subject lines and content to decide what to keep, kill, or rebuild. Distribute our thought leadership the annual benchmark, case studies, and POVs to the right audiences through email, LinkedIn, and event channels. Run paid LinkedIn campaigns and the analytics behind them, translating performance data into clear, actionable recommendations. Support our presence at industry conferences and events: pre-event audience-building, on-site lead capture, and post-event follow-up campaigns. Score inbound and outbound engagement, qualify hand-raisers on fit and intent signals, and route them to the right senior team member. Run regular campaign performance reporting and share with the team whats working and what isnt.What you bring: A bachelors degree in business, marketing, communications, or a related field. 13 years in marketing operations, demand generation, campaign management, or email/lifecycle marketing at a research firm, agency, or B2B company. Market research, media, or tech experience is a plus. At least 1 year of that experience in an in-person or hybrid setting. Hands-on experience with a CRM (HubSpot), marketing automation tools, and list-building / data enrichment tools (Seamless, Apollo, ZoomInfo, LinkedIn Sales Navigator, or similar). Strong proficiency with LinkedIn Campaign Manager and analytics, with a proactive approach to interpreting campaign data and translating it into actionable recommendations. Excellent PowerPoint skills for campaign assets and internal reporting. Comfort with metrics: conversion rates, response rates, and basic A/B reads.Youll thrive here if: You can piece together a coherent story about a target audience from public signals. Youre curious about people and businesses you want to know what makes a buyer tick. You can build a clean, well-formatted deck. Bad fonts, crowded slides, and rushed formatting bother you.This position offers many opportunities for growth and professional development. It is ideal for a candidate hoping to build their resume at a vibrant, cutting-edge company with an impressive client list in communications and technology (Netflix, Amazon, NBCU, Disney, Paramount, etc.).Why work at LatitudeCollaborative autonomy - we generally work in small teams, with ample space for both smart consensus and independent decision-makingOutcomes over output - although theres nothing wrong with traditional productivity or time spent, we emphasize applied intelligence and innovation that lead to broader successChallenge and advancement - opportunities to improve, take on new roles, and even change course. We encourage and actively support everyones continued developmentLearning environment - related to the point above, we encourage constant personal and professional learning and back that up with individualized education initiatives.Flexible hours & locations - work where you want and tailor your time to your life. We welcome remote locations and personalized schedules.Solid benefits - generous parental leave and abundant vacation time, along with top-notch health and dental insurance, 401k and morePeople, planet, profit - we aim to create consistent, ongoing value for all our stakeholders (staff, clients, audiences, suppliers, local and global community) while steadily growing revenue and net income, near-term and long.This is a full-time, exempt position under the Fair Labor Standards Act (FLSA) and is not eligible for overtime pay.This position is contingent upon the successful completion of a background check, which may include verification of employment history, education, criminal record, and references.
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