VP, Digital Tagging & Analytics Lead

Citigroup Inc. in Irving, TX invites an experienced Digital Tagging & Measurement Lead (VP) to own analytics instrumentation end-to-end for Citi Card and Retail Bank websites and mobile apps. You will define what gets measured, design data layers, and ensure data quality for reporting, analytics, and experimentation. You will partner with product, engineering, design, and analytics teams, lead tagging standards, and coordinate with offshore teams to scale tagging efforts across agile releases. #J-18808-Ljbffr