Performance Advisor, Union Street

Company Description

OUR STORY

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

OUR CODE:

We are passionate about high-performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

One Membership. Limitless Potential.

Every Equinox membership unlocks access to an unparalleled ecosystem of expertise, experiences, and services designed to maximize potential and support every aspect of high-performance living. The Performance Advisor helps prospective, new, and existing members realize the full value of that ecosystem through personalized consultation, expert guidance, and meaningful relationships that evolve alongside their individual needs, wants, and goals.

Serving as a trusted expert, the Performance Advisor connects members with the experiences, services, and specialists best equipped to support their journey. Whether introducing a member to Personal Training powered by EQX OS and Equifit, Pilates for precision and longevity, Group Fitness for community and motivation, or Spa and recovery services that support regeneration and performance, this role curates a personalized path that reflects each member’s goals and evolves over time.

ESSENTIAL FUNCTIONS

Member Onboarding & Consultation:

The first impression of Equinox should feel like the beginning of something significant. The Advisor creates that moment — and builds on it.

• Conduct personalized welcome consultations with new members to understand their goals, lifestyle, and experience with fitness and wellness.

• Introduce members to the full spectrum of club offerings — Personal Training, Pilates, Group Fitness, Spa, and beyond — through an educational, consultative conversation.

• Conduct high-quality Equifit Assessments that reflect Equinox standards and deliver a premium, personalized experience. Leveraging this session to understand their need, provide them with insights from the assessment, and share ways the club offerings can support their goals.

• Maintain engagement in a supportive way without putting pressure on the member. Be highly responsive to inbound consultation requests and ensure timely scheduling.

The Equinox Experience: Driving Member Value Across All Offerings

The Advisor is the member's guide to the full Equinox experience — leading with Personal Training as the foundational investment while connecting members to the complete ecosystem of services that support their goals and lifestyle.

• Utilize Equinox Sales Training techniques to present Personal Training as the foundational investment, clearly communicating the value of one-on-one coaching in the context of the member's individual goals.
• Ensure a seamless, confidence-building handoff of new clients to the best-matched coach based on:
  • Training goals and programming needs
  • Scheduling availability
  • Coaching style and personality fit
  • Program specialization.
• Partner with the Personal Training Manager to align on lead flow, scheduling, and strategy, and work to support conversion rates.
• Introduce members to Pilates as a complement to training — building core strength, mobility, and body awareness that enhances every other modality.
• Present Spa and recovery services as the rejuvenation pillar, helping members understand that recovery is not optional; it is part of the practice.
• Connect members to Group Fitness, specialty classes, and community programming that align with their interests and schedule.
• Serve as an informed resource on all in-club services — fitness programming, Pilates, Spa, Shop, and member perks — so every conversation adds value.
• Lead every member interaction with curiosity and active listening, making all offerings relevant and available in response to where the member is on their personal journey.

Member Engagement & Follow-Up:

Building lasting relationships is as important as the initial consultation. The Performance Advisor stays connected and continues to add value over time.

• Manage member pipelines through thoughtful, personalized engagement — including email outreach, follow-up consultations, member experience touchpoints, and fitness floor interactions.

• Re-engage members who are not currently utilizing in-club services — identifying barriers and offer tailored solutions.

• Participate in club events, sales huddles, and team meetings to support overall business performance.

Collaboration & Team Integration:

• Partner with Membership Advisors, Personal Training Managers, Coaches, and club teams to deliver a seamless, integrated member experience.

• Align member engagement strategies and referrals across departments to ensure members are connected with the right expertise at the right time.

• Provide insights learned across the multiple departments in service elevating a superior member experience.

Member Experience & Brand Standards:

• Uphold the integrity and luxury positioning of the Equinox brand through exceptional service, presentation, and every member interaction.

• Maintain assessment room and consultation of space readiness — including equipment, technology, and cleanliness — to reflect premium standards at all times.

• Other duties not listed here may be assigned as necessary to ensure the proper operation of the department.

• Deliver personalized consultations that reinforce Equinox's member-centric mission.

Qualifications

Qualifications:

• Nationally recognized personal training certification.

• Degree in Exercise Science, Sports Management, Kinesiology, or related field preferred.

• Experience in fitness assessments, consultative sales, or client onboarding.

• CPR/AED and First Aid certification.

• Demonstrated ability to consistently deliver on goals through relationship-based, consultative engagement.

Position Requirements:

• Genuine passion for fitness, human performance, and helping members achieve meaningful, lasting results.

• Credible, polished, and professional presence — the ability to inspire confidence through presentation and communication commensurate to what is expected in a luxury environment.

• Strong consultative and interpersonal communication skills; the ability to listen, connect, and educate without pressure.

• Sound judgment and the ability to read people — adapting approach to each member's personality, goals, and readiness.

• Ability to deliver a premium assessment and consultative sales experience.

• Strong organizational skills and ability to manage a high volume of communication and follow-up.

• Collaborative mindset and desire to work closely with Personal Training Managers, Membership Advisors, and Coaches.

• Strong technical skills and comfort with CRM systems.

• Excellent written and oral communication skills.

• Enthusiastic, energetic, and passionate about the Equinox brand and mission.

Pay Transparency: Full time hourly compensation of $30/hr plus commission on sales, and bonus based on club goals

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.