Marketing Automation Specialist

Marketing Technology & AI Specialist

New York, NY | Hybrid | Full-time

$120,000 to $150,000 annual base salary + Bonus

Villatoro Executive Search is recruiting for a Marketing Technology & AI Specialist for a New York City law firm. In this newly created role, you’ll build AI workflows the marketing team and attorneys can use, improve CRM data, and help the firm understand what’s working across its digital channels.

What you’ll do

• Build reusable AI prompts and workflows for research, content, proposals, and client reporting.
• Improve CRM data quality, build audience segments, and create reports that support client outreach.
• Use Google Analytics 4, Google Tag Manager, and Search Console to track performance and recommend improvements.
• Train colleagues on approved tools and work with IT and Compliance to protect confidential information.

What we’re looking for

• Around 3 to 6 years of experience in marketing technology, digital marketing, CRM, analytics, or marketing operations.
• Hands-on experience building generative AI prompts or workflows that a team uses in its work.
• Experience with CRM platforms, web analytics, and dashboard reporting.
• Bachelor’s degree in a relevant field. Law firm or professional services experience preferred.

Benefits include medical, dental, and vision coverage, disability insurance, 401(k) participation, and technology and student loan reimbursement.