Account Executive, US Market

About Gocertify

Gocertify is a small, bootstrapped UK tech business helping brands run smarter, more targeted reward campaigns.

We verify eligible audiences such as students, key workers and seniors, so brands can move away from broad discounting, protect brand value and offer the right rewards to the right customers.

We are trusted by 500+ brands, including Samsung, Sainsbury’s and FARFETCH. We work with 2m+ shoppers a year, drive £125m+ in retail sales, and have grown profitably and bootstrapped since 2020.

We are a team of around 20 people, working remotely and meeting monthly in London. We care about the quality of what we build, the practicality of how it ships and the impact it has for brands, shoppers and our internal teams.

Why this role exists

Gocertify is growing quickly and we need extra support. The challenge is no longer just generating initial interest - it is having enough focused closing capacity to consistently turn that interest into signed business.

We are hiring an Account Executive to add dedicated execution capacity. This role exists to help progress the opportunities being generated, add more pipeline and closing capacity into the funnel, and stop good business from slowing down because too much responsibility sits with one person.

Working closely with the US Sales Lead, you will take qualified opportunities through discovery, demo, commercial discussion and close, while building some of your own pipeline too as a requirement. The goal is to turn more demand into signed customers, while feeding back practical insight on what is and is not converting.

Role and scope

This is a full-cycle sales role focused on converting high-potential opportunities into signed customers (initially focused on the US market, but other markets may follow).

The core of the role is new business execution: running strong discovery, managing stakeholders well, keeping deals moving, and closing revenue consistently. While building self-sourced pipeline is required, a large focus is on progressing and closing qualified US opportunities with pace and discipline.

Moving opportunities forward requires working closely with the US Sales Lead, SDR, Marketing, and Client Success to ensure new customers are handed over cleanly after close.

This role perfectly suits someone who enjoys winning new business, staying close to the detail, and helping increase the amount of demand the pod can actually convert.

What you will focus on

1. Own and close new business

You will work on

• Owning the full sales cycle from qualified opportunity through to close
• Running strong discovery to understand prospect goals, pain points and commercial fit
• Demoing Gocertify clearly and tailoring the pitch to the goals of marketing, ecommerce, CRM, loyalty and partnerships teams
• Managing stakeholders across retail, e-commerce, marketing and partnership teams
• Negotiating commercial terms and keeping priority deals moving with pace and discipline

2. Create and build some of your our own pipeline

You will work on

• Creating your own pipeline through outbound, follow-up and account research
• Working with SDR to prioritise target accounts, shape messaging and progress warm opportunities
• Identifying which segments, brands and use cases are most likely to convert
• Building relationships with retailers, partners and relevant industry contacts, including at events where needed
• Driving momentum across accounts through thoughtful follow-up and multi-threading where needed

3. Run a disciplined sales process and contribute to a stronger US GTM motion

You will work on

• Maintaining accurate CRM records, including stages, notes, stakeholders, dates and next steps
• Using data, internal tools, automation and AI-enabled workflows to prioritise and progress opportunities
• Producing a forecast the US Sales Lead and leadership can trust
• Managing deal plans so opportunities progress because of clear action, not hope
• Staying close to your numbers, activity, conversion rates and pipeline coverage
• Sharing what you are learning about prospects, messaging, objections and buying processes to help improve the motion over time

4. Hand over cleanly to Client Success

You will work on

• Making sure closed-won customers have a clear handover into Client Success
• Capturing the context CS needs, including goals, stakeholders, commercial terms, success measures and risks
• Setting clear expectations with customers before handover
• Sharing customer feedback that can improve positioning, onboarding and product development
• Helping create a smooth transition from sales conversation to long-term customer relationship

Requirements

Required skills and experience

• Proven experience in a quota-carrying, full-cycle Account Executive role, owning deals from qualified opportunity through to close
• Attainment you can evidence. Please state your quota and your performance against it, year by year, on your CV.
• Ability to sell strategically, not just run a generic demo or pitch
• Experience managing a sales cycle with multiple stakeholders and clear commercial next steps
• Confidence explaining and negotiating commercial terms, including SaaS and performance-based models
• Strong CRM hygiene and pipeline discipline - you know how to create, progress and prioritise opportunities
• Curiosity around sales tooling, data, automation and AI-enabled workflows
• A bias towards action and ownership - you follow up, move things forward, and do not wait to be chased
• Comfort creating some of your own pipeline rather than relying only on inbound or SDR supply
• Comfort working in a fast-moving, lightly structured startup environment
• Comfort working US-market hours up to 3 days per week, typically 12:30pm-8pm UK time
• Knowledge of retail, e-commerce, affiliate marketing, partnership-led models or related technology is a bonus
• Experience selling into the US market is a bonus

We hope you’re feeling excited about the role. Even if you do not meet every single requirement, we still encourage you to apply.

Who will thrive in this role

We’re growing quickly, and we want someone to thrive and develop with us. You will thrive if you’re closing new business, but doing this in a way that improves how the business operates as a whole.

• Strategic selling, not just pitching: You're curious about what a retailer is really trying to achieve and can shape Gocertify around that goal. This is not a role for someone who simply runs a generic demo or talks through a fixed pitch. The best person for this role will understand the priorities of marketing, e-commerce, CRM, loyalty and partnership teams, then build a clear offer strategy and commercial case around what matters to them.
• A forward-thinking mindset: You’ll thrive here if you’re excited by joining a sales motion with real momentum, but plenty still to build. The right person will bring pace, structure and ownership to their own pipeline, while also helping us improve how we sell. We want someone who is commercially sharp and close to their number. But also curious about better ways of working, and proactive in using data, internal tools, automation and AI-enabled workflows to sell more effectively. This is not a role for someone who only wants to be handed a list and told what to do.