Senior Strategist

Sr. Strategist

GPJ is hiring a Senior Strategist to join our growing team!

This role is hybrid requiring you to report on-site to one of the following office locations a minimum of 2 days/week: Austin Boston Denver Detroit Los Angeles Nashville New York City or San Francisco.

The Opportunity

At GPJ we believe that every brand experience should connect people through meaning emotion and insight. We are looking for a Senior Strategist a curious and creative thinker who can translate data culture and human behavior into powerful experiential strategies.

This is a chance to shape how global brands engage audiences across physical digital and hybrid environments. You will guide programs that move seamlessly from insight to idea to impact helping to design stories and experiences that truly make a difference. Working with world-class creatives producers and technologists you will strengthen the strategic foundation behind GPJs most visible and effective work.

If you are both analytical and imaginative and understand the reasons behind human behavior as well as the methods that create meaningful experiences this role is the next step in your journey.

What Youll Do

• Build and maintain trusted relationships with clients and internal teams to ensure strategy drives both creative development and business outcomes.
• Apply strategy best practices that support experience-led marketing programs and unify brand storytelling across multiple channels.
• Inspire creative teams through well-crafted briefs that translate audience insights business goals and success measures into clear direction.
• Lead workshops brainstorming and stakeholder exploration that uncover audience needs brand truths and opportunities for innovation.
• Design holistic audience-centered strategies that connect physical digital social and mobile touchpoints into cohesive experiences.
• Explore new experience strategies technology-enabled engagement and emerging industry trends.
• Partner with the wider Strategy and Planning team to develop research approaches frameworks and measurement systems that link insight to action.
• Mentor junior strategists and contribute to the continued growth and evolution of GPJs strategic approach.

What You Bring

• 5 to 7 years of experience in strategy experiential marketing planning marketing digital strategy or advertising strategy preferably in an agency environment.
• Strong understanding of digital social and mobile ecosystems and how they integrate with live experiences. Likewise a recognition of and intent to revel in experientials role in a brands content narrative.
• Bachelors degree required; graduate degree in business marketing or communications preferred.
• A strategic mindset that balances big-picture thinking with measurable outcomes.
• Proven ability to translate data and insights into frameworks stories and experiences that connect with audiences.
• Strong research skills with experience in both primary and secondary research methods.
• Data literacy and the ability to organize and analyze information to identify insights that guide creative and business decisions.
• Excellent storytelling and facilitation skills with the ability to align diverse stakeholders around shared objectives.
• Versatile and adaptable collaborator who can take on supporting contributing or leading roles as needed.
• Excellent communication skills empathy and respect for diverse perspectives.
• Passion for the craft of strategy and for continuous learning.

Why GPJ / Why Now

For more than a century GPJ has been creating moments that move people and brands forward. Today we are shaping the next era of experiential marketing combining strategy creativity and data to deliver meaningful experiences that inspire action.

This is a pivotal moment to be a strategist. Culture is shifting values are evolving and expectations for live and digital experiences are higher than ever. At GPJ we have the opportunity to shape strategies and craft narratives that inspire connection and action across every touchpoint before during and after events.

Here your ideas will not just guide experiences. They will help define how the world experiences brands.

Salary Range: $100k - $130k (dependent on experience and location)

Who We Are

GPJ is the world leader in experiential marketing. Our 29 global offices are filled with fearless people dreaming up ideas that are transforming industries and bringing the most respected brands to life in powerfully exciting ways. We are a part of the Project Worldwide family. An independent employee-owned global network of complementary wholly owned agencies.

You read that employee-owned part right You heard us correctly. You work hard she works hard we all work hard we all succeed and reap the rewards. We have an Employee Stock Ownership Plan (ESOP) providing our employees with an ownership interest. We thought you would want to know fact there is a lot more you would want to know about us like our FTO policy (no more accruing time off) our employer matching 401(k) plan (no vesting period) and our low contribution healthcare option. But we are getting ahead of ourselves here lets talk about this exciting opportunity first and we can fill you in on our perks & benefits later.

GPJ is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex (including pregnancy sexual orientation and gender identity) national origin citizenship disability protected veteran status or any other protected addition to federal law requirements GPJ complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training. GPJ expressly prohibits any form of workplace harassment based on any protected class.

Required Experience:

Senior IC