Marketing Automation Specialist

Job Purpose:This position is responsible for consulting, developing, implementing and optimizing digital touch points essential in executing on our customer experience strategy. This role will make business objectives and strategies a reality by developing and delivering the technology solutions through Marketing Cloud, Salesforce or other digital platforms. This role will strategically analyze and drive high-quality digital metrics while recommending and implementing strategies to increase customer engagement. Job Responsibilities Serve as the specialist for executing digital touchpoints/audiences and marketing automation (Salesforce Marketing Cloud). Perform day-to-day activities including, but not limited to email/mobile development/ deployment, customer journey design and implementation, email & data automation workflow, basic operational reporting, email campaign optimization etc. Proactively advise Marketing and other cross-functional partners of best practices with regards to marketing automation, increasing digital engagement, platform capabilities and testing methodology. Manage and manipulate data to obtain appropriate digital audience creation for emails Identify and understand actionable metrics for digital engagement marketing activities; work with manager to analyze and make recommendations on data. Demonstrate flexibility, versatility and an ability to shepherd multiple concurrent priorities to completion, seeking minimal guidance. Solves and responds to complex problems efficiently; takes a new perspective using existing solutions and approaches changes with flexibility. May lead, plan, coordinate, or align cross functional partners on small or medium projects, campaigns, or initiatives. May develop training and process documentation for team and the broader Business. Guides, teaches, and mentors other team members in the work and data infrastructure. Using SQL writing queries to combine or filter data for segmentation, using DESelect or Marketing Cloud tools Position Specific Build and execute complex emails with AMPscript & dynamic content passing variables to cloud pages Develop and manage complex journeys and triggered emails Create and update Marketing Cloud landing pages & email templates Create and update Sitecore web pages or make edits to existing pages and components Enforce digital governance and contact strategy processes. Develops new process recommendations and delivers training and process documentation Execute marketing automation (Salesforce Marketing Cloud) programs and processes from start to finish including design, building, QA, deployment and monitoring of emails, landing pages, simple journeys and prebuilt automations. Job Requirements Bachelor's degree in Marketing, Business, or related field or equivalent work experience 4+ years of email marketing, digital engagement and/or business strategy; with experience in marketing automation or Salesforce Sales/Service Clouds Demonstrated experience with developing digital engagement techniques, tools and measurements Demonstrated success in project management; including technical and creative projects Ability to handle multiple projects and priorities Excellent interpersonal skills and ability to work in a project oriented, diverse team environment Salesforce Sales and Marketing Cloud or other marketing automation platform experience required. Preferred: Journey builder, automation studio, cloud pages, Salesforce Sales or Service Cloud Preferred: Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant certification Position Specific Expert knowledge in email HTML, CSS, AMPscript, and JavaScript to create responsive and dynamic emails Preferred: Knowledge of Bootstrap or Sitecore SQL, AMPscript, Database structure with Sitecore, Google Analytics a plusEverforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Everforth Apex Benefits Overview Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide. Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at View email address on click.appcast.io or View phone number on click.appcast.io. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered. #J-18808-Ljbffr