Recruitment and Outreach Coordinator
$51.35k - $64.47kNorthwestern University
Department: MED-Student Admissions Salary/Grade: EXS/5 Job Summary The Office of Admissions is responsible for recruiting and enrolling medical students to Feinberg School of Medicine. This is accomplished through recruiting efforts and accurate and efficient processing of admission applications. The office serves as the first point of contact for prospective students and other community members. Prompt, accurate, and courteous communication is critical to successful operation of this office. The Recruitment & Outreach Coordinator supports the recruitment of exceptional students to the Northwestern University Feinberg School of Medicine. Specific Responsibilities Administration Ensures that program/project mission, values, guidelines, policies, and procedures are implemented and maintained. Oversees development and implementation of new program/project initiatives. Recommends changes and enhancements to leverage technology to best serve the greatest number of students efficiently. Researches peer and cutting-edge developments regarding technology and recommends changes that will improve resource delivery. Oversees development and implementation of quantitative and qualitative measurements that ensure program/project benchmarks related to recruitment, admissions, and outreach are attained and communicated timely. Reviews processes and recommends changes to incorporate state-of-the-art technology into administrative, recruitment, marketing, and educational components. Identifies service improvement opportunities that better enable the program/project to achieve its goals. Continually assesses and innovates program/project to achieve educational goals. Communications & Outreach Creates, updates and maintains a state-of-the-art website, social networking sites, chat rooms, etc. that describe, highlight, and explain resources and services. Responsible for all existing program web content and updates, collaborating with the Office of Communications to develop solutions to meet evolving online content needs. Develops and implements a communication and outreach strategy spanning the prospective student life-cycle, including conversion of admits to matriculates. Communicates consistently and effectively with prospective students in person and via phone, email, social media, printed media, and the internet. Meets quantitative and qualitative departmental goals for inquiries, applications, admitted and enrolled students. Directs program/project marketing and branding efforts. Ensures all advertising and marketing materials accurately represent programs. Interacts with internal/external resources and organizations to identify new markets and opportunities. Builds relationships with program/project alumni to develop and cultivate professional networks, financial resources, and sense of community among alumni. Admissions Recruitment & Events Identifies and analyzes recruitment trends, develops and implements recruitment strategy for FSM MD Program. Identifies and manages recruitment resources and implements policy to utilize resources for maximum ROI. Supervises planning and execution of communications and marketing for recruitment events. Participates in developing, implementing, and supporting annual recruitment plans throughout the U.S., including attending education fairs, career fairs and professional conferences; may require out-of-town travel 3–5 times per year. Manages programs, meetings, workshops, trainings, and events designed to provide information, promote resources, and build internal and external relationships. Manages admissions event details including communication, venues, presenters, travel arrangements, materials, refreshments and technology, ensuring all are arranged timely. Develops and maintains content for information sessions, website, and print publications. Contributes significantly to office-sponsored events such as End of Year Dinner, Second Look, Interview Days, campus tours and visits, speaking engagements. Evaluation Manages evaluation processes; recommends and implements changes for enhancement; monitors effectiveness through follow-up evaluation studies. Analyzes program sessions and interacts with participants to gain insight, grow, and strengthen program knowledge and optimize student experience. Reviews and analyzes outcome measurements and recommends changes to improve program. Conducts annual review of all communications at each stage of the enrollment funnel from prospect to enrollment. Analyzes and reports effectiveness of outreach and communication plans as part of a periodic program review process. Analyzes and reports regular and ad‑hoc recruitment/admissions data for the admission committee and reporting requirements. Strategic Planning Administers and maintains existing strategic recruitment plans. Participates with area/unit senior staff in conceptualizing, developing and presenting materials used in functional operations. Identifies opportunities and strategies for short- and long-term growth and expansion of program resources, value and participation. Reviews analytics to enhance the university’s image among prospective students, leading to increased enrollment aligned with program goals. Reviews market trends and best practices to recommend initiatives that contribute to annual enrollment goals. Researches peer, competitor, and state-of-the-art developments to enhance, improve, and innovate program topics and delivery. Provides advice, counsel and recommends changes and improvements to functional operations to better meet organizational needs and objectives. Internal and External Collaboration Partners internally with FSM Admissions, faculty, and consults with student affairs, academic departments, student organizations and administrative offices to exchange information related to medical school admissions. Creates and nurtures relationships with alumni and other constituents to develop an engaged network that actively contributes to program success. Collaborates with internal/external partners to implement changes designed to improve and increase program goals and objectives. Develops and maintains peer networks of admissions officers at other medical schools and collaborates on best practices. Initiates, develops and maintains partnerships with undergraduate and post-baccalaureate institutions and other organizations to facilitate and enhance student recruitment. Develops and fosters relationships with pre-health advisors, program directors, and faculty to recruit highly qualified and diverse applicants. Provides training and guidance to pre-health advisors through in‑person meetings, training sessions, and phone calls. May participate in national and regional committees within the AAMC. Miscellaneous Assists with Department of Medical Education events as needed (exam proctoring, workshops, graduation, White Coat Ceremony, Arrival Week, awards ceremonies). Minimum Qualifications Successful completion of a full 4-year course of study at an accredited college or university leading to a bachelor’s or higher degree, or an appropriate combination of education and experience. One year of program/project administration or other relevant experience. Minimum Competencies Extraordinary interpersonal skills; must effectively communicate with a wide range of populations throughout the day, including traditional and nontraditional students, faculty, staff, and university leadership. Experience working in a professional setting with demonstrated ability to manage a high volume of tasks simultaneously. Team-oriented approach and desire and ability to work closely with peers. Sensitivity to working in a multicultural setting is imperative. Proficiency with Microsoft Office suite and Google suite. Project management skills: organization, prioritization, meeting deadlines. Professional dress required. Responsibility handling confidential information. Exceptional written and verbal communication skills, including proofreading and editing skills, with an excellent command of English language and grammar. Preferred Qualifications Master’s Degree with 5–7 years of previous job-related experience is preferred. Academic medical center work, medical education experience, and enrollment management experience are highly desirable. Must possess excellent communication and presentation skills. Ability to articulate the mission of the university and manage multiple tasks in a professional setting. A strong work ethic and desire to work with students from diverse backgrounds. Cultural humility and willingness to adapt and learn are critical. An understanding of social determinants of health, health disparities, community and underserved medicine is preferred. Preferred Competencies Knowledge of and ability to work with website design and development. Knowledge about implementing social media strategies and efforts on an institutional level. Target hiring range for this position will be between $51,346 and $64,473 per year. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data. Benefits At Northwestern, we provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more. Learn more at Work-Life and Wellness Northwestern offers comprehensive programs and services to support healthy lifestyles and navigate life’s challenges. We support flexible work arrangements and programs for childcare and adult care. Learn more at Professional Growth & Development Northwestern supports employee career development online or on campus. Resources are available for formal education and professional potential development. Learn more at Northwestern University is an Equal Opportunity Employer and does not discriminate on the basis of protected characteristics, including disability and veteran status. View Northwestern’s non-discrimination statement. Job applicants who wish to request an accommodation in the application or hiring process should contact the Office of Civil Rights and Title IX Compliance. View additional information on the accommodations process.
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