Senior Director, Marketing Media

Sr. Director, Media – Lead the modernization of GEICO’s media practice, overseeing omnichannel media strategy, end‑to‑end planning, and executional excellence across all lines of business.

Key Relationships

Reports to: VP, Head of Integrated Marketing & Media

Direct Reports: Minimum of 5 FTEs and approximately 200 agency partners from Omnicom

Critical Cross‑Functional Partners: Product Marketing, Marketing Analytics, Marketing Operations, Creative, Performance Marketing, and Sports Marketing

Media Leadership

• Engage with GEICO officers, senior leadership, external agency and sales executives.
• Represent the company’s interests in key media engagements to ensure program efficacy across all investment areas.
• Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best‑in‑class programs, processes and governance.

Media Strategy Ownership

• Intake business goals and strategies, translating them into actionable media plans, including emerging media assessment, creative solutions and KPI frameworks.
• Design annual and half‑year media strategies across GEICO’s end‑to‑end marketing funnel for seven product lines while managing overall brand initiatives.
• Develop comprehensive audience strategies and optimal targeting approaches to engage priority growth audiences, brief performance marketing team for appropriate addressable builds using 1PD and syndicated data sources.
• Deliver hands‑on negotiation leadership on high‑profile investment agreements.

Budget Stewardship

• Oversee quarterly delegation of a $1B+ media budget across offline and digital partners, across dynamic national and local business priorities.
• Lead marketplace engagements and negotiations, including video upfronts and platform JBP agreements.
• Develop and implement research and analytics solutions that provide modeling inputs for ROI projections and measurement, inclusive of MMM and other business impact modeling.
• Champion marketing governance and steward brand safety in all media ecosystem elements.

Investment Efficacy & Optimization

• Design modern analytical frameworks to allocate and optimize media investments effectively.
• Utilize all available resources and pursue new solutions to increase effectiveness and efficiency of media investments, driving transparency and accountability.
• Uncover and interpret insights from performance data to provide actionable recommendations for impact.
• Partner with Data Sciences to scale re‑marketable consumers across the GEICO ecosystem and deepen audience understanding.

Drive Innovation

• Identify and pursue white‑space opportunities and emerging innovations to gain a competitive edge in consumer attention and brand favor.
• Champion the innovation agenda and AI experimentation to grow consumer impact and scale capabilities efficiently.

Team Development

• Build an internal team of high‑performing media professionals while managing a large agency partnership.
• Foster collaboration across marketing practices to drive integrated campaign planning and execution.

Desired Outcomes

• Drive measurable growth in customer acquisition, engagement, and retention.
• Operationalize AI to enhance media effectiveness, improve personalization and optimize media and content investments.
• Promote a work environment that fosters high performance, innovative creativity, data‑informed decision making, rational risk taking and accountability.

Ideal Experience

• 15+ years of experience in media planning, buying, and strategic partnership development.
• Advanced knowledge of traditional and digital media channels, with ability to plan at both local and national levels.
• Proven track record of leading high‑performing teams.
• Experience with portfolio brands and providing strategic recommendations and performance analyses to senior leadership.
• Well‑versed in audience development/activation (1/2/3P data).
• Experience with analytical models such as MMM and leveraging them for forecasting and attribution.
• Previous upstream planning experience and directing negotiations with suppliers.
• Success navigating ambiguity and fast‑paced marketing environments; transformational organizations experience a plus.
• Requires travel (20% of time), including occasional weekend and off‑hour projects.

Core Competencies

• Drive innovative business improvements: develop insights into solutions that result in organizational improvements.
• Balance immediate and long‑term priorities: meet critical objectives while considering long‑term impact.
• Deliver results: focus on high‑value objectives and consistently meet or exceed expectations.
• Import and export good ideas: share and adopt best practices within and outside the company; embrace change.
• Make the complex simple: empower others to learn and act through workshops and educational summits.
• Outstanding judgment: know when to escalate issues promptly and creatively solve problems.
• Effectively field immediate questions while addressing the bigger picture by connecting and influencing key stakeholders inside and outside GEICO.

Annual Salary

$195,000.00 – $315,000.00

The above annual salary range is a general guideline. Multiple factors are considered to arrive at the final hourly rate/annual salary offered to the selected candidate, including scope and responsibilities of the role, candidate’s experience, education, work location, and market and business considerations.

GEICO will not sponsor a new applicant for employment authorization for this position.

Equal Employment Opportunity

GEICO provides a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.