Marketing Lead

Marketing Lead Opportunity

We're hiring our first Marketing Lead to build and run marketing at an early-stage B2B startup selling to professional services firms starting in legal and finance.

This role is about helping the company learn how to sell and creating demand that turns into real sales conversations. You'll work closely with the founders and sales team to shape positioning, support outbound efforts, and test GTM motions that actually work in a relationship-driven market.

We're looking for someone who has spent time earlier in their career doing outbound or SDR-style work and brings a strong understanding of what it takes to generate real sales conversations.

It's a hands-on, early-stage marketing role where success is measured by clarity, momentum, and pipeline.

What You'll Do

Partner closely with sales

• Work directly with AEs and founders to support pipeline creation
• Translate real sales conversations into sharper messaging and campaigns
• Build marketing that enables outbound, follow-ups, and deal progression

Run early GTM & demand experiments

• Design and execute GTM initiatives across channels (content, email, partnerships, events, founder-led efforts, etc.)
• Test different ways to reach and engage buyers and double down on what works
• Own the learning loop: what resonates, what doesn't, and why

Own positioning & core marketing assets

• Help define and refine ICPs, use cases, and positioning
• Own website messaging, decks, one-pagers, case studies, and lightweight content
• Ensure sales always has clear, usable materials

Build the marketing foundation

• Establish simple systems for tracking meetings, pipeline influence, and outcomes
• Create a repeatable marketing rhythm appropriate for a seed-stage company
• Support founder-led marketing and thought leadership where useful