Director, Consumer Products Operations Licensing
TKO, LP
UFC Consumer Products Manager
UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC's athlete roster features the world's best MMA athletes representing more than 80 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
The Role and What You'll Do:
- Define and drive the strategic direction and growth of the UFC Consumer Products business while managing junior level-talent and supporting them on day-to-day licensing objectives
- Identify white space opportunities across categories, retail channels and international markets
- Build and manage a high-performing portfolio of licensees across core and emerging product verticals including existing relationships with key partners such as Fanatics, Venum, Topps, ID Supply and others
- Build, manage, and grow strong relationships with key licensees across categories
- Expand UFC's presence across key retail partners including sporting goods, specialty, mass, DTC and international
- Support licensees across the full lifecycle, including deal memos, contract execution, commercial alignment, product development, and retail sell-in strategies Lead coordination of partner initiatives tied to live UFC events, including ticketing, athlete appearances, retail promotions, and licensed activations
- Collaborate with regional team members, internal stakeholders, and external partners to develop integrated, multi-platform marketing and promotional campaigns plans
- Align cross-functional teams by consolidating event plans, promotional calendars, and key business updates for partners
- Troubleshoot operational challenges to ensure the consumer products program runs efficiently and effectively Support financial processes, including royalty tracking, sales reporting, forecasting, and budget reconciliation Assist in managing annual budgets across revenue, marketing, and travel & expense categories
- Maintain accurate records and documentation, including contracts, deal memos, and best practice case studies
- Monitor cultural, consumer, and market trends to inform strategy. Partner with Brand, Global Partnerships and Athlete Development to leverage key moments and athlete-driven product opportunities
- Stay current on UFC athletes, events, content, products, and overall business initiatives
You Have These:
- Minimum of 8 years of experience in licensing, consumer products, or brand management, with a strong understanding of brand positioning and value
- Experience working across categories such as apparel, toys, interactive gaming, and home entertainment
- Experience working with a top global licensor or licensing agency preferred
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Strong interpersonal, organizational, and verbal and written communication skills including the ability to present to senior level management
- Demonstrated sales and negotiation experience with a strong track record of driving revenue
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
- Self-starter with a proactive mindset and strong follow-through
- Passion for staying current on industry trends, licensing best practices, and the evolving sports and entertainment landscape
- Creative thinker with the ability to translate ideas into execution
- Willing and able to travel for events
- Bachelor's degree required
We'd Love If You Also Have These:
- Ability to thrive in a fast-paced, matrixed organization
- Strong executive presence and comfort engaging with senior leadership
- Adaptability in a dynamic and evolving market environment
- Proven negotiation skills and relationship management skills
- Commercially driven with a strong sales mindset
- Independent thinker with a proactive, solutions-oriented approach
- Collaborative team player with strong interpersonal skills
- Excellent attention to detail and time management
- Understanding of brand development and extension strategies
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