Principal Visual Designer - Studio Central

About the RoleAt DoorDash we are redefining what it means to be a designer. We are building toward a team of makers, builders, and doers. Between 2005 and 2015, "web designer" became "product designer" and the scope widened. The same shift is happening now, as LLMs expand that scope again, toward strategy on one end and direct execution on the other. As a Principal Visual Designer, you'll practice this build-first way of working at the far end of that scope: moving from idea to shipped product quickly, at a level of craft and judgment that others on the team calibrate against.You'll join Studio Central, a net-new Product Design team sitting at the intersection of product, brand, and innovation. Studio Central is a global team within Studio, DoorDash's Product Design organization, supporting DoorDash, Wolt, Deliveroo, and 7Rooms. We own how brand shows up in the product experience, partnering closely with Marketing and Product teams to shape cohesive, high-quality work and to help define the foundations, vision, and future state of design across our portfolio. Our work spans major brand moments, merchandising, and the systems that connect it all.There's no finished playbook here yet, and you'll be one of the people writing it. Rather than working within structure, standards, and rituals someone else has set, you'll define them, for craft, for brand identity, for how the team codifies what "good" looks like, and you'll be looked to as the senior creative judgment other designers calibrate against as Studio Central's design leadership takes shape around you.We operate in a hybrid working model, 1-2 days out of one of our Design Hubs, the rest working from home.Your primary impact is vision and systems: setting the creative principles, visual systems, and craft standards that other designers across Studio Central build on, and making sure brand identity holds together as it moves from campaign to campaign, brand to brand, and app to app. Your secondary impact is revenue, in the same way: a cohesive, high-craft brand story across DoorDash, Wolt, Deliveroo, and 7Rooms is what makes product launches and in-product campaigns land, and what raises the ceiling on what Design can do across the org.You're excited about this opportunity because you will...Set design vision and strategy across our four internal brands, partnering with marketing, creative, and Product Design leadership to protect brand integrity, quality, and delight at every touchpointBuild the design systems, component libraries, and AI-powered tooling your discipline runs on, and drive real adoption with clear documentation, hands-on onboarding, and iteration based on how teams actually use themSet and defend the craft bar for brand work start to finish, from early concept through shipped execution, across teams that don't report to youProvide creative and technical direction to the visual and motion designers in your pod, raising their work through hands-on review and art direction, not just documentation they read on their ownHold a high standard for both design and code, ship production-ready assets rather than throwaway ones, and sharpen how the people around you think about what to build, why, and when it's readyCodify brand standards as they emerge, translating bold creative bets into documented systems and a shared language the team can keep building on after you've moved to the next thingWe're excited about you because you have...A portfolio that shows you can design and build world-class creative for B2B and consumer brand work, not just one or the other, and can solve design challenges of any sizeA background in high-growth consumer tech, complex marketplace products, or platform/infrastructure teams, where you've built tools and systems that got adopted well beyond your own teamPrior experience in product design, brand design, marketing, or creative teams, shipping brand refreshes, brand guidelines, or comparable systemic workA track record of bridging marketing and product: you've built visual languages that hold together across app, digital, print, and campaign without losing craft or consistencyExperience art directing designers, agencies, and multidisciplinary teams, and shipping brand guidelines that organizations and their partners actually adopt at scaleA body of work that shows exceptional craft in brand identity, digital experience, or communication design, and the creative conviction to keep raising the barCompensationThe successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.To learn more about our benefits, visit our careers page here.See below for paid time off details:For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).The national base pay range for this position within the United States, including Illinois and Colorado.$208,800—$307,000 USDAbout DoorDashAt DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.Our Commitment to Diversity and InclusionWe’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.If you need any accommodations, please inform your recruiting contact upon initial connection.Notice Regarding Use of AI and Automated Tools: To streamline our hiring process, DoorDash utilizes an automated recruitment tool called Metaview.How it works: Metaview assists our recruiting team by evaluating job related qualifications and characteristics in connection with hiring. The tool is designed and used to support - rather than replace - human decision-making; trained personnel make final decisions with meaningful human review and oversight, and DoorDash does not use Metaview or other AI-enabled tool in a manner that has the effect of subjecting applicants or employees to discrimination based on any protected characteristic or proxy or for engaging in any protected activity under applicable law.Data Retention, Privacy & Bias Audit: Data collected during this process is retained in accordance with our Candidate Privacy Policy and applicable state laws. In compliance with New York City Local Law 144, the independent bias audit summary for Metaview is publicly available for review at .