Senior Director of Growth Marketing

Job Description

Job Description

WHO WE ARE

LoadUp is on a mission to make removal and disposal simple, honest, and stress-free. Founded in 2014, we set out to disrupt an industry known for hidden fees and vague pricing — and built a tech-powered platform that gives customers real-time, upfront pricing and a vetted network of local pros who show up and get it done. No guessing. No surprises. Just honest service, done right.

Today, we're one of the largest on-demand junk removal and home services platforms in the country, matching individuals and businesses nationwide with trusted providers for removal, disposal, assembly, and hourly labor.

We're one of Inc.'s 5000 Fastest-Growing Companies and have been a certified Great Place to Work® since 2019.

We're growing fast, and we're looking for talented, driven people who want to help us keep reimagining what this industry can be. If you're excited by the idea of building something real, moving quickly, and doing right by customers, join our mission!

ABOUT THE ROLE (Onsite - Alpharetta, GA)

We are seeking an experienced and strategic Senior Director of Growth Marketing to lead our marketing team to drive direct-to-consumer (DTC) and marketplace growth efforts. This leader will own performance marketing, lifecycle and retention strategies, marketplace acquisition and seller/buyer growth programs, and a high-performing team focused on driving sustainable revenue, unit economics, and long-term customer value. The role requires a blend of hands-on execution, data-driven experimentation, cross-functional leadership, and a track record scaling performance marketing channels for marketplace and DTC businesses.

WHAT YOU’LL DO

• Define and own the growth strategy for DTC and marketplace channels, aligning acquisition, retention, and monetization goals with company OKRs.

• Lead performance marketing across paid social, search, programmatic, CTV, and affiliate channels; set budget allocation and optimize toward CAC, ROAS, and LTV metrics.

• Design and run a rigorous experimentation program (A/B and multi-variant tests) across creative, acquisition funnels, pricing, and onboarding flows to improve conversion and lifetime value.

• Build and scale end-to-end lifecycle marketing programs (onboarding, retention, winback, reactivation) leveraging email, SMS, push, and in-app communications.

• Partner with Marketplace Ops and Product to grow both supply and demand—improving activation, utilization, and marketplace balance while protecting unit economics.

• Establish and measure core growth KPIs, build dashboards and reporting cadence, and present insights and recommendations to executive leadership.

• Recruit, mentor, and develop a cross-functional growth team including performance marketers, lifecycle specialists, data analysts, and creative partners.

• Manage agency and vendor relationships to amplify capabilities while ensuring performance accountability and cost efficiency.

• Drive cross-functional alignment with Product, Engineering, Finance, and Operations to prioritize growth projects and ensure smooth execution.

• Ensure compliance with privacy and ad platform policies, and implement best practices for tracking, attribution, and data governance.

WHAT YOU BRING

• Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent experience.

• 10+ years of growth, performance, or digital marketing experience, with at least 4 years in a senior leadership role scaling DTC and/or marketplace businesses.

• Proven mastery of paid acquisition channels (Meta, Google, programmatic, CTV, affiliates) and hands-on experience managing 7-figure+ media budgets.

• Strong analytics skills with experience using BI tools and experimentation platforms; proficient in SQL and comfortable working with data teams to attribute impact and model LTV/CAC.

• Demonstrated success growing two-sided marketplaces or platform businesses—knowledge of marketplace dynamics, unit economics, and supply growth levers required.

• Track record building and scaling cross-functional teams, mentoring managers, and hiring top-tier talent.

• Excellent communication skills with experience presenting growth plans and results to executive leadership and board-level stakeholders.

• Data-driven, test-first mindset with strong judgment for prioritization and trade-offs.

• Experience with modern martech stacks (CDPs, experimentation platforms, attribution tools, ESPs) and a focus on measurement integrity and privacy compliance.

WHO YOU ARE

• A Strategic Operator who balances long-term growth initiatives with short-term performance improvements to drive sustainable unit economics.

• A Data-First Leader who uses measurement and experimentation to reduce uncertainty and accelerate learning.

• A Team Builder who develops talent, sets clear expectations, and fosters a collaborative, high-performance culture.

• A Cross-Functional Partner who can translate marketing needs into product and engineering priorities and drive alignment across the business.

WHAT YOU CAN EXPECT

• Competitive Compensation

• Health & Wellness Coverage

• Generous Paid Time Off

• 401(k) with 5% Company Match

• Monthly Lifestyle Stipends, Employee Recognition programs, and Referral Bonuses