Business Insights Planner

Business Insights Planner

The Business Insights Planner (BIP) is a critical role on the team and requires connection, coordination, and collaboration with multiple disciplines including performance media strategy, activation, analytics, client management and field operations. This position will focus on translating and connecting the dots between qualitative and quantitative data and turning that into actionable business insights that will help the collective teams identify and solve challenges for our retail client.

Responsibilities:

• Uncover insights from qualitative and quantitative research data
• Collaborate with internal and potential external partners to create custom research and insights that drive business results
• Engrained in automotive retail and ecommerce environments to provide strategic recommendations on key business objectives and outcomes
• Strong connections into performance media tactics and strategies to ensure campaign objectives are on point
• Collaboration with fellow team members for cross-tier strategy implementation and learnings
• Regularly gather/prepare all necessary materials and conduct Client meetings both in person (Plano, TX) and remote
• Support Account Director on all larger Client initiatives
• Other duties as assigned

Qualifications:

• This BIP must have a thorough knowledge of the Client's business and demonstrate an on-going commitment and response to his or her clients' needs.
• This BIP will be required to build solid relationships and work effectively with people in other departments to achieve optimal results.
• Experience with various qualitative and quantitative research methods
• Proven success managing multiple teams and requests at the same time
• Big picture thinker with strong attention to detail and able to prioritize tasks and manage time effectively
• 4+ years of data analysis experience is a must, with client facing experience important
• Exceptional persuasive communication and presentation skills (written/verbal)
• Experience and background with Automotive Retail clients, particularly with Fixed Operations is a plus, but not required
• Knowledge of integrated disciplines (Direct Marketing, Interactive, Sales Promotion, Public Relations, Lifestyle Marketing, Collateral, and Merchandising) is a plus but not required.
• Prior experience in digital advertising and programming is a plus but not required.
• Prior experience with Google Analytics, Tableau, Asana, Salesforce and Monday is a plus but not required.

Additional Information:

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

Compensation Range: $66,785 - $90,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be <> .

All your information will be kept confidential according to EEO guidelines.