Social Media Manager and Graphic Design

Job Description

Job Description

Wilmington College recognizes the role of social media as integral to its communication and marketing strategies and execution. The institution is searching for a team-oriented social media specialist to manage and maintain the College’s social media platforms. The Social Media Manager will follow conversations on the Internet and interact with the public, and is responsible for monitoring trending hashtags and topics while finding unique ways to integrate them into the College’s brand. The manager is responsible for tracking whether social media marketing efforts have been successful through goal setting with markers for identifying success through various online analytical tools.

The Social Media Manager will hold a key role on a team that includes the College’s Associate Vice President for Communication and Public Relations, Director of Enrollment Operations and Communications, Website Manager and Digital Media Specialist.

Key job skills include:

• Ability to develop and implement an organizational social media strategy

• Ability to monitor online activity across departments and geographical areas to ensure anyone using the College’s online tools is following established guidelines and best-practice rules

• Encourage greater social media participation

• Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy

• Ability to create videos and reels for social media use

• Serve as the primary contact for social media advertising

• Ability to work with college students and student workers

Also, an important part of this position is possessing skills in graphic design, both for use in social media and in assisting the Communication and Public Relations area with producing graphics, flyers and other similar projects all employing the College’s brand identity. Possessing a working knowledge of a graphic design software, such as Canva and Adobe Suite, is essential.

The Social Media Manager position requires a bachelor’s degree with a concentration in communication, marketing, public relations or an associated area, and three to five years of experience in the social media field. Excellent written and verbal communication skills are essential.