Senior Client Activation & Growth Strategist

Senior Client Success Manager- Activation (P4547) Cincinnati, OH; Chicago, IL 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, we utilize first‑party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer‑centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing. 84.51° follows a 5‑day in‑office work schedule to support collaboration, alignment, and team connection. As a Sr. Client Success Manager - Activation , you will serve as a strategic partner to a portfolio of CPG clients, driving holistic commercial growth across both Media and Incentives. You will leverage deep knowledge of Kroger Precision Marketing (KPM) products, incentive capabilities, media solutions, and activation workflows to deliver data‑driven recommendations that accelerate brand performance. In this role, you will connect client goals with integrated activation strategies bringing together audience planning, incentives, media investment, and campaign execution. You will collaborate closely with Client Partnerships, Lead Client Success Managers, Media and Insights Specialists, and Campaign Operations to ensure flawless activation from pre‑sale through post‑campaign optimization. You excel at telling a compelling data‑driven story, identifying organic growth opportunities, and proactively driving cross‑sell and up‑sell strategies that benefit customers, brands, and Kroger. This role requires curiosity, strategic thinking, exceptional communication, and the ability to thrive in a fast‑paced and evolving environment. Responsibilities Act as key client contact, fostering relationships, planning media investment and delivering highly effective media plans for a set of clients within your aligned client pod. Develop a deep understanding of client business objectives, KPIs and competitive landscapes to craft actionable activation strategies. Lead client communications including status calls, planning discussions and performance reviews. Translate client goals and potential pain points into strategic activation plans across Media and Incentives. Leverage data and insights to proactively uncover growth opportunities across Media and Incentives. Develop and present compelling narratives using campaign results, customer insights and audience analytics. Manage the activation lifecycle: kickoffs, timelines, trafficking inputs, in‑flight optimization, reporting and invoicing. Monitor campaign pacing, troubleshoot performance issues and recommend optimizations to drive KPI achievement. Ensure accuracy, consistency and timely delivery of all activation deliverables. Identify incremental opportunities to cross‑sell and up‑sell Media and Incentives solutions. Maintain a strong understanding of relevant industry trends to inform strategic recommendations. Qualifications, Skills, and Experience 4–5+ years of experience in media, incentives, account management, business development or related digital marketing roles. Proven ability to build and maintain strong relationships with internal and external stakeholders. Strong strategic thinking skills with experience using data insights to drive performance. Experience managing integrated media or incentive‑based campaigns; publisher, agency, retail media or CPG experience preferred. Exceptional communication, presentation, storytelling and client‑facing skills. Strong project management abilities with experience managing multiple campaigns simultaneously. High attention to detail, strong organizational skills and ability to prioritize in fast‑paced environments. Comfort navigating ambiguity and driving solutions forward proactively. #J-18808-Ljbffr 84.51