Digital Email Coordinator

Job Description

Job Description

At AmaWaterways, we believe meaningful careers begin with purpose, passion and a shared commitment to delivering unforgettable experiences. For those who value curiosity, connection and personal enrichment, AmaWaterways offers the opportunity to help craft meaningful river journeys that invite travelers to follow their own current. Built on a foundation of heartfelt hospitality, we treat our guests—and each other—with genuine care, warmth and respect. AmaWaterways fosters a collaborative environment both onboard our ships and across our global network of offices, where team members grow together, support one another and take pride in upholding the high standards and thoughtful service our company is known for.

We invite talented, motivated professionals to explore our career opportunities and begin their journey with AmaWaterways today.

SUMMARY:  The Digital Email Coordinator plays a key role in supporting the development, execution, and optimization of email marketing campaigns. This position helps ensure timely, accurate, and brand-aligned communications that strengthen audience engagement and contribute to overall marketing success.

  DUTIES AND RESPONSIBILITIES:  Core duties and responsibilities include the following. Other duties may be assigned.

•   Create, maintain, and update email campaigns and tasks in Asana daily. 

• Schedule, test, and deploy email campaigns to ensure timely and accurate delivery.
• Perform quality assurance reviews of email campaigns to confirm that data, links, copy, and imagery align with brand standards.
• Partner with the CRM team to ensure that all targeted segments are included in each email campaign.
• Collaborate with marketing partners and project stakeholders and other internal teams as needed.
• Maintain campaign intake, review, routing, approvals, and deployment timelines with cross-functional partners to ensure each email meets business, brand, legal, and operational requirements.
• Review campaign performance data and provide actionable insights and recommendations that deliver business value.
• Provide informed feedback to internal requests while maintaining positive relationships.
• Perform other related duties assigned by management

SUPERVISORY RESPONSIBILITIES:  This job has no supervisory responsibilities.

QUALIFICATIONS:

•   Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Working knowledge of email marketing best practices, including deliverability, audience segmentation, unsubscribe requirements, accessibility, and applicable privacy and anti-spam regulations.
• Strong written and verbal communication skills.
• Ability to review and summarize email performance metrics, including open rate, click-through rate, conversion activity, list health, testing results, and campaign trends.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Excellent attention to detail with the ability to manage multiple priorities in a fast-paced environment.
• Experience working in an email service provider or marketing automation platform.
• Prior experience in the travel industry is a plus.

COMPETENCIES:  To perform the job successfully, an individual should demonstrate the following competencies:

• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
• Analytical - Reviews campaign data, helps identify trends, researches performance questions, and uses data to support recommendations that improve email marketing effectiveness.
• Project Coordination - Coordinates timelines, tracks assignments, communicates changes and progress, follows up with stakeholders, and helps ensure assigned campaigns are completed accurately and on time.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.

PHYSICAL DEMANDS:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is occasionally required to walk, stoop, kneel, crouch or crawl. The employee is frequently required to stand, reach with hands and arms. The employee is continually required to sit, use hands to finger, handle or feel; talk or hear.

The employee must frequently lift and/or move up to 10 pounds. The employee must occasionally lift and/or move up to 45 pounds.

Specific vision abilities required by this job include close vision and color vision.