Manager, CRM

Job Summary The CRM Manager reports to the Sr. Director, CRM and owns day-to-day CRM execution for an assigned restaurant brand across email, push, and SMS. This role is responsible for building lifecycle journeys, supporting pilot programs from the owned-channel side, and installing the CRM operating rhythm the assigned brand pod requires. The CRM Manager reports to the Sr. Director, CRM and owns day-to-day CRM execution for an assigned restaurant brand across email, push, and SMS. This role is responsible for building lifecycle journeys, supporting pilot programs from the owned-channel side, and installing the CRM operating rhythm the assigned brand pod requires. Essential Functions Own day-to-day CRM execution for the assigned brand across email, push, and SMS. Design and operate the assigned brand's lifecycle journey map across acquisition, activation, retention, and winback. Build the campaign calendar, manage brief intake, conduct QA, and run post-campaign analysis. Operate a structured A/B testing program covering subject lines, offer constructs, and send-time optimization. Provide CRM support for pilot programs from the owned-channel side. Produce weekly CRM performance reporting to the assigned brand's pod. Manage budgets in accordance with approved plans and the Company's brand-funded marketing investment standards. Education Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience. Work Experience 4+ years of CRM execution experience in a consumer brand context. Proficiency with enterprise CRM stacks (e.g., Marigold, Salesforce Marketing Cloud, or similar). Strong A/B testing and analytical discipline. Multi-brand, franchise, or portfolio context preferred. Skills Builder's mindset; comfortable installing dedicated CRM operations where shared services existed before. Strong cross-functional credibility with creative, paid media, and analytics partners. Strong analytical and reporting skills. Strong written and verbal communication skills. Sound judgment in managing brand-funded marketing investments to fiduciary standards. CertificationsTravel Requirement May be required to travel up to 25% of the time #J-18808-Ljbffr GoTo Foods