Marketing Analyst Coordinator III

Job Description

Job Description

CLIENT HIGHLIGHT

The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.

LOCATION

Plano, TX 75023

COMPENSATION

$52.50 per hour

SCHEDULE

On-site

Monday-Friday (40 hrs per week)

CONTRACT TERM

6-month contract with high likelihood of extension/conversion to full time employee

POSITION OVERVIEW – Marketing Analyst Coordinator III

The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution.

RESPONSIBILITIES

• Support B2C and B2B CRM governance by ensuring CRM campaigns across SEA align with organizational standards and protocols.
• Run weekly governance council meetings and collaborate with cross-LOB and cross-functional teams to coordinate CRM campaigns and ensure consistency in messaging and execution.
• Assist in monitoring campaign performance and provide insights to optimize CRM strategies.
• Support the implementation of CRM best practices and ensure compliance with internal policies and external regulations by maintaining the CRM playbook in confluence.
• Assist in managing Statement of Work (SOW) renewals with vendors to ensure continuity of CRM-related services, handle administrative responsibilities for Tech Centralization.
• Review and analyze CRM data to identify trends and recommend improvements for campaign effectiveness.
• Forecast and track marketing and sales trends, analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers.

REQUIRED SKILLS

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4-6 years of experience in marketing, CRM strategy, or a related field.
• Experience with one or more B2C digital marketing platforms (e.g. Adobe, Oracle, IBM) and data analysis tools (e.g., Excel, Tableau).
• Excellent communication and collaboration skills.
• Deep understanding of the marketing technology stack, including marketing automation, email service providers and CRM.
• Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Ability to work independently and manage one’s time.
• Knowledge of principles and methods for showing, promoting, and selling products or services.
• Knowledge of media production, communication and dissemination techniques and methods.