Product Marketing Manager, ECAD

Product Marketing Manager, ECAD

Framingham, MA

About Re:Build Manufacturing

Re:Build Manufacturing is a growing family of industrial and engineering businesses combining enabling technologies, operational superiority, and strategic M&A to build America's next generation industrial company. At Re:Build we deploy deep expertise in engineering, operations management, and technology to supercharge the performance of our member companies. We leverage deep professional expertise and a candid, principled operating culture to drive differentiated outcomes. Ours is a fast-paced environment where individuals can stretch and be challenged to pursue their fullest potential.

Re:Build was founded to pioneer a profitable model for the revitalization of US manufacturing. We've assembled a powerful set of complimentary capabilities and lines of business that enable us to pursue a wide range of end markets. Our acquired businesses are grounded in build-to-print and by-the-hour engineering and design services, and we're leveraging their combined expertise to migrate to increasingly sophisticated program development and production, as well as the generation of our own products. Our unique set of capabilities lend themselves to highly complex systems and products, and we offer customers a range of services including product and systems design, automation, fabrication, assembly, and large volume contract manufacturing. Our customers span a wide array of industries including aerospace, defense, mobility, healthcare, pharma, biotech, clean tech, chemicals, energy, lifestyle, food production, and industrial equipment.

About Cadonix

Cadonix is the undisputed global leader in cloud-delivered ECAD tools for full end-to-end design, simulation, manufacture and management of wire harness designs and costing. Created from the ground up for the new age of collaborative online working, the Arcadia suite runs in the web browser and offers unprecedented flexibility in terms of use, licensing, systems integration and supply chain collaboration. Harness manufacturers, Tier 1 suppliers and OEMs are enjoying the benefits of Arcadia today.

Who We Are Looking For

This role leads go-to-market strategy and storytelling for Cadonix's cloud-native ECAD platform during a critical product-market fit phase. The Product Marketing Manager builds deep understanding of electronic design engineers in our first focus group. They develop messaging that resonates with early adopters and craft content that generates strong enthusiasm and organic word-of-mouth growth. Partnering closely with Product, Engineering, and Sales, this role translates technical capabilities into compelling narratives, turns early users into vocal product champions, and rapidly iterates on positioning, content, and launch motions based on real-world signal from the user community.

What You Get To Do

• Persona development: Document the challenges, workflows, communities, and preferences of our initial target cohort. Continuously refine personas as we learn directly from users.
• Narrative and positioning: Craft and iterate the "why Cadonix" story for cloud-native ECAD. Develop messaging that speaks to early adopters who are frustrated with legacy, file-based, and version-control-heavy workflows.
• Early-adopter community building: Identify and cultivate product champions among initial users. Build a small, vocal community of design engineers who drive organic word-of-mouth, share their work, and pull in their peers.
• Content creation: Produce hands-on technical marketing content including blog posts, demo videos, walkthrough tutorials, social posts, one-pagers, and short-form clips that resonate with practicing engineers.
• Customer discovery and voice-of-customer: Run discovery calls, structured interviews, surveys, and feedback loops with prospects and active users. Synthesize insights into clear, actionable input for Product and Marketing.
• Launch and release marketing: Coordinate cross-functional launches for new features and achievements. Run beta programs, set up structured feedback channels, and turn launches into community moments.
• Competitive intelligence: Maintain a working understanding of competing and adjacent ECAD tools (e.g., Altium, KiCad, OrCAD, EAGLE). Craft credible, honest head-to-head narratives.
• Sales enablement: Equip the early sales motion with demos, decks, talk tracks, objection handlers, FAQs, and reference material. Sit in on sales calls and rapidly close gaps the team encounters.
• Case studies and social proof: Identify reference customers and design wins from the initial cohort. Produce written case studies, video testimonials, and quotable references that build credibility with the next wave of users.
• Metrics and iteration: Track sign-ups, activation, retention, and qualitative signals (community sentiment, NPS, user interviews). Report on what is working and what is not, and iterate weekly rather than quarterly.
• Cross-functional collaboration: Partner with Product to inform the roadmap with field signal, with Engineering to understand new capabilities deeply, and with Sales to keep messaging tightly aligned to real conversations.
• Brand and tone: Help shape a voice that is technical, credible, and warm — one that practicing engineers want to read and share.

What You Bring To The Team

• Bachelor's degree in Marketing, Engineering, Computer Science, or a related field, or equivalent experience and education.
• 4+ years of product marketing experience, ideally in B2B SaaS targeting technical buyers.
• Direct experience marketing CAD, ECAD, EDA, PLM, simulation, or other engineering-focused software is strongly preferred. Hands-on familiarity with electronic design workflows is a major plus.
• Demonstrated experience launching or growing an early-stage product (pre- or early product-market fit) is highly preferred over experience scaling mature, enterprise-integrated platforms.
• Track record of building written and video content that engineers in the field actually read, share, and quote.

The BIG Payoff

We are a company who is going to make a difference in the industries and the communities in which we choose to operate.

Every employee of Re:Build will share ownership in the company and will share in the financial rewards of the success we achieve together, at all levels of the company!

We want to work with people that reflect the communities in which we operate

Re:Build Manufacturing is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.

Re:Build is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at View email address on click.appcast.io or you may call us at View phone number on click.appcast.io.