Communications and Marketing Specialist

Create & Share Stories: Develop engaging content and campaigns that inspire action, and use analytics to measure impact. Website Management: Oversee and update content for three campuses, ensuring everything is accurate, on-brand, SEO-friendly, and aligned with current campaigns. Social Media Leadership: Plan, create, schedule, and post content across all platforms—staying ahead of trends and ever-changing algorithms. Content Calendar: Build and maintain a clear communications calendar to keep projects on track and campaigns aligned. Brand Storytelling: Drive consistent storytelling across all media channels and marketing materials. Operations & Organization: Support general business needs, maintain inventory, and track all graphics and communications requests to ensure nothing falls through the cracks. POSITION QUALIFICATIONS Bachelor’s degree in marketing, communications, digital media, or related field (or equivalent work experience). 2–3 years of experience managing social media platforms, digital campaigns, or marketing communications. Strong understanding of social media trends, algorithms, and analytics across platforms (Instagram, Facebook, LinkedIn, YouTube). Proficiency with design tools such as Canva, Adobe Creative Suite, Capcut or similar platforms. Experience with website CMS (e.g., WordPress, etc) and SEO best practices. Familiarity with email marketing platforms (e.g., Constant Contact, Mailchimp) and e-blast creation. Excellent writing, editing, and storytelling skills, with a sharp eye for detail. Ability to analyze performance data and adjust strategies to maximize impact. Strong organizational skills with the ability to manage multiple projects, requests, and deadlines. Creative, self-motivated, and eager to bring fresh ideas to the table. Team player with strong interpersonal skills and ability to collaborate across departments. Flexibility Passion for the mission of Place of Hope and a heart for serving children, youth, and families. PERFORMANCE REQUIREMENTS Develop, write, and design creative content for all social media platforms (posts, reels, stories, campaigns). Manage and grow the organization’s social media presence with a focus on engagement, brand voice, and measurable impact. Analyze performance metrics and adjust strategies to maximize reach, engagement, and conversions. Create and design marketing materials for fundraising events, donor campaigns, and community initiatives. Write and manage website content, ensuring strong SEO and consistent updates. Create, design, and send engaging email blasts (e-blasts) to donors, supporters, and partners. Collaborate on digital ad campaigns and email marketing to broaden awareness and donor engagement. Produce eye-catching graphics and visuals for all marketing channels. Partner with the CEO and VP of Communications to support donor relations strategies. Coordinate with vendors, volunteers, and community partners to support events and initiatives. Attend and support organizational events as part of the communications team. #J-18808-Ljbffr Place of Hope