Marketing Lead New York, USA

Marketing - Marketing & Sales · New York, USA · Full-time About Cardo AI At Cardo AI, we've been on a mission since 2018 to make Private Credit and Asset-Based Finance (ABF) markets more accessible and efficient. Today, with over $40 billion in assets under technology, our platform empowers banks, trustees, and investors to accelerate growth through smarter strategies, faster transactions, and optimized investment portfolios. Driven by a bold vision to help grow the ABF market beyond $40 trillion, we're building a future defined by speed, confidence, and innovation. By combining automated workflows, comprehensive data, and AI-driven insights, we transform complexity into opportunity, enabling our clients to unlock growth and stay ahead. We’re looking for a Marketing Lead to drive product positioning, messaging, and go-to-market strategy for our platform across Asset-Based Finance (ABF) and Private Credit. This is a high impact role with strong ownership across product marketing, content, and broader demand generation initiatives. What You’ll Do Own and evolve product positioning, messaging, and value propositions Lead go-to-market strategy and execution for product launches and new features Translate complex financial workflows into clear, compelling narratives Partner closely with Product, Sales, and leadership to align messaging with client needs Create and monitor marketing campaigns, content, and sales enablement materials (decks, product briefs, FAQs) Maintain and segment our contact index for maximum campaign impact Champion industry events and conferences (content, speaking prep, positioning) Analyze performance and pipeline impact to optimize GTM strategy and messaging What You Bring 4-8 years of experience in marketing, product marketing, or PR within: Asset-Based Finance (ABF), Private Credit Structured finance, private equity, or capital markets Strong experience with complex / technical products Ability to work with senior stakeholders Knowledge about the different channels we work with in our industry Proven track record in positioning, messaging, and GTM execution Analytical mindset with experience measuring marketing impact Why This Role High ownership: shape how the company is positioned in the US market Strategic exposure: work closely with leadership and key clients Blend of strategy + execution across product marketing and broader marketing initiatives Opportunity to contribute to a fast-growing space within private markets Competitive compensation package, including performance based incentives and on target earnings Generous paid time off Opportunities for career growth within a fast scaling fintech innovator Collaborative, innovative, and entrepreneurial culture that values creativity, initiative, and impact #J-18808-Ljbffr PLP Group