Marketing Communications Manager

Job Duties

This position is accountable for leading the marketing communication team for the General Industrial division in North America, creating and executing strategic communication plans in support of identified segments, products and regions. The work of this role will ultimately drive profitable growth, market share, consumer awareness and brand equity. In addition, this position is responsible for communicating our competitive product & segment strategy.

Key Responsibilities Include:

Collaborate and strategize with segment leadership to create and execute marketing communication plans in support of growth and business objectives

Partner with Product Leadership to enhance and elevate product marketing through traditional and digital channels

Develop external communications by working with the Product Managers, Marketing Directors, Web team, and Agency partners to develop communications strategies, determine tactics, establish content, define metrics for success, evaluate results and provide recommendations for the future. Communications vehicles include:

Marketing Automation -campaigns targeted to customers, active prospects, and potential leads

PR initiatives, Websites, Social Media, and Printed Collateral

Develop digital marketing strategies to support the identification, nurturing, and activation of sales leads- accelerating progress through the sales funnel

Establish and direct strategies for social media engagement- including content development, paid campaigns, and monitoring key metrics

Partner with UX Team and segment leadership to develop customer journey maps for identified customer groups

Lead activities supporting annual National Sales Meeting- including meeting structure, content development and in person & virtual session logistics

Responsible for the development and implementation of all industry trade shows through partnership with segment leadership

Develop brand strategies for key product lines & manage brand registration/renewal process for active product lines

Lead NA communications team is supporting business needs as identified in communications planning process

Supervision and development of 3 Marketing Specialists, to include: cross training skills, developing back-up options for covering responsibilities as needed, prioritization of responsibilities, continuous process improvements in all aspects of Marketing Communications

Competencies & Skills:

Strong Verbal and Written Communication

Strategic Mindset and ability to prioritize requests

Ability to navigate a matrixed organization

Working Knowledge of Key Marketing Tools

Problem Solving & Critical Thinking

Initiative & Persistence

Minimum Requirements:

Must have a College Degree or equivalent

Must have five (5) years of B2B segment marketing or communications experience

Preferred Requirements:

Have a Bachelor's and/or Master's Degree in a business or marketing field

Have five (5) years of management in Industrial coatings segment marketing or management

Sherwin-Williams is proud to be an Affirmative Action, Equal Employment Opportunity, Inclusion and Diversity Supportive Employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identify, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

VEVRAA Federal Contractor requesting priority referral of protected veterans.

Minimum Education Required

High School Diploma or Equivalent

Minimum Experience Required

5 years

Shift

First (Day)

Number of Openings

1

Public Transportation Accessible

Yes

Veterans Encouraged to Apply

No

Physical Required

Yes

Drug Test Required

Yes

Compensation

$108,531.02 - $140,086.17 / Annually

Postal Code

55415

Job Type

Full Time

Place of Work

On-site

Requisition ID

2617707

Job Benefits

Not specified