Email Marketing Manager

Digital Marketing Associate (PPC Focus) Bluetent is seeking an enthusiastic and experienced Digital Marketing Associate with a focus in PPC to set up, manage, and optimize campaigns for our vacation rental industry clients. This role manages a portfolio of approximately 30–45 vacation rental manager clients and focuses primarily on Paid Search Ads within the Google and Microsoft Ads platforms. Manage a portfolio of 30–45 vacation rental manager clients. Setup, optimize, and report on digital advertising (PPC) accounts. Focus primarily on Paid Search Ads within Google and Microsoft Ads platforms. Allocate 30% of time to budget allocation, client communication, and reporting. Allocate 70% of time to strategy, data analysis, implementation, and optimization. Email Marketing Associate The Email Marketing Associate is an integral part of the Email Marketing team. The Associate represents Bluetent while working closely with clients to develop and monitor new email marketing initiatives, aligning with best practices to help develop and maintain marketing programs. Assist with the technical production of monthly email marketing campaigns for clients. Create and design new email templates for email marketing materials. Apply HTML/CSS knowledge and tools such as Dreamweaver and Photoshop. Stay up to date with current best practices and continuously develop new initiatives and strategies. Communicate with clients to manage and produce projects. Creative copywriting and critical proofreading of all campaigns before launch. Deploy emails under tight deadlines without sacrificing integrity. Review performance, including Email Reports, Google Analytics, and Email on Acid, with the client after each campaign. Gain proficiency in web development within the Drupal and SMC content management systems. Assist clients in web production related to email initiatives. Qualifications Working understanding of HTML/CSS. Experience with major email service providers. Experience planning and executing email marketing programs. Excellent written and verbal communication skills. Demonstrated understanding of email marketing best practices. Strong analytical skills and attention to detail. Experience writing content for emails and landing pages. Experience with marketing automation. Interest in the Vacation Rental Industry; experience in the industry is a plus. Customer service experience. BA in marketing or related field or minimum 2 years of email marketing experience. Type Full Time, Salaried, Exempt. Location Any of the core markets. In‑office work style: most team members work in the office Monday through Thursday and remotely on Friday. Benefits Competitive Pay. Health Insurance: Medical, Dental, Vision and Prescription Plans. Health Savings Accounts. Flexible Spending Account. Dependent Flexible Spending Account. Critical Illness. Accident. Retirement Savings Plan (401K) with discretionary company match. Short and Long Term Disability. Company Paid $25,000.00 life insurance. Supplemental Life and AD&D Insurance. Employee Assistance Program. Paid Holidays. Paid Vacation. Paid Volunteer Time. Inhabit Employee Discount Programs. Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants. #J-18808-Ljbffr