Head of E-commerce & Digital

Mackie Myers is working with a rapidly scaling consumer products business to appoint a Head of E-commerce. This person will take ownership of a broad digital commerce remit, with responsibility for growing online sales while ensuring that growth is commercially sustainable. The position goes well beyond simply managing a website. It will involve understanding how customers behave across different online channels, improving conversion, evaluating promotional activity, managing channel economics and helping the business build a stronger and more sophisticated e-commerce operation. Key responsibilities Own and develop the US e-commerce strategy across multiple digital channels Identify opportunities to increase revenue across DTC, marketplaces, social commerce and online retail partners Analyze customer, channel and trading performance to understand what is driving growth Improve conversion, customer journeys and overall digital performance Work closely with marketing teams on acquisition, performance marketing and promotional strategy Evaluate pricing, discounting and promotional activity with a strong focus on profitability and margin Partner cross-functionally with sales, finance, supply chain, operations and marketing Collaborate with international stakeholders to align broader digital commerce initiatives Introduce stronger reporting, processes and ways of working as the e-commerce function continues to mature What we are looking for Strong experience within e-commerce, digital commerce or online trading A background in consumer products, CPG, beauty, wellness, lifestyle or another relevant consumer-facing category Experience across a combination of DTC, Amazon/marketplaces, social commerce and digital retail A strong understanding of customer acquisition, conversion and performance marketing Commercial confidence around revenue, margin, pricing, promotions and P&L performance Experience working within a growing, evolving or entrepreneurial business The ability to use data to challenge assumptions and make better commercial decisions A willingness to remain close to the detail rather than operating purely at a strategic level A proactive and solutions-oriented approach with the ability to operate effectively in an environment that is still developing #J-18808-Ljbffr Mackie Myers Ltd