Brand & Social Specialist

Brand & Social Specialist | Primient Primient is a century old company with an entrepreneurial spirit. We are a leading producer of food and industrial ingredients made from plant‑based, renewable sources. We deliver value through deep technical, commercial, and operational excellence that is backed by our long‑standing corn wet milling heritage. Wherever we are in the process, from field to customer, our priorities are focused on ensuring we produce the safest, highest quality products through practices that uphold both our responsibility and commitments to the challenge and drive for excellence, our people and our planet. We’re investing in our plants and people to unlock our potential in the industrial and food sectors. Guided by our values of Safety, Excellence, Integrity, and Growth, we’re focused on growing our business, our reputation, and the career of every teammate. About The Role The Specialist, Brand & Social is responsible for strengthening Primient’s brand by shaping a consistent, engaging, and authentic presence across social and brand‑focused digital channels. This role serves as a steward of Primient’s brand presence and voice, visual identity, and storytelling—translating business priorities, culture, and values into compelling content that builds awareness, credibility, and connection with external audiences. By leading social strategy, managing brand‑led content, and using insights and analytics to guide continuous improvement, the Senior Specialist helps ensure Primient’s brand is clearly understood, trusted, and positively represented in the marketplace. Key Responsibilities Strategy & Content: Develop, implement, and manage social media strategies to achieve marketing targets and brand goals. Create and curate engaging, brand-consistent content (text, image, and video). Brand Management: Act as a brand champion, ensuring consistent voice and visual identity across all platforms Social Engagement: Monitor online presence and trends and implement related strategies to increase brand awareness. Community Management: Engage with followers, foster discussions, and respond to inquiries or complaints to maintain a positive brand image. Analytics & Reporting: Track key performance indicators (KPIs) such as engagement, reach, and follower growth. Generate monthly reports; analyze metrics and implement tactics to improve social performance. Campaign Management: Plan and execute campaigns, including influencer partnerships, to drive growth. Brand Consistency: Maintain brand guidelines, voice, and visual assets across the website and digital channels. Content Management: Create, edit, and manage web content (articles, product descriptions, blogs). Digital Strategy & SEO: Support SEO best practices to increase search visibility and analyze traffic metrics. Web Maintenance: Oversee updates, CMS management (e.g., Cybernatics, WordPress, HubSpot), and basic HTML/CSS updates. Work Requirements Knowledge Brand strategy, brand governance, and visual identity standards Social media strategy, platform best practices, and emerging trends External brand storytelling and content strategy Corporate reputation and employer brand fundamentals Audience segmentation and channel‑specific messaging Digital analytics, social performance metrics, and reporting Website and CMS fundamentals (e.g., content publishing, governance) SEO basics and digital discoverability principles Multicultural considerations in brand voice, imagery, and storytelling Skills Brand-aligned content creation across social and digital platforms Strategic storytelling that translates business priorities into engaging narratives Social media planning, execution, and optimization Copywriting and editing with strong attention to tone, voice, and consistency Visual storytelling and collaboration with designers and creatives Community management and professional audience engagement Data analysis and insight-driven decision making Cross-functional collaboration with Communications, HR, Marketing, and Multicultural Affairs Project management and campaign coordination Clear presentation of performance insights and recommendations Mindsets Brand steward with a strong sense of ownership and accountability Audience-first and experience-driven Curious and trend-aware, with a test-and-learn approach Strategic yet hands-on Detail-oriented while maintaining a big-picture view Collaborative and partnership-minded Adaptable in a fast-moving digital environment Seeks ways to implement artificial intelligence tools Committed to inclusive, authentic, and values-aligned storytelling About You Required and Preferred Education/Certification Bachelor's / Master's degree in Communications, Corporate Affairs, Public Relations, Journalism / Marketing (preferred) Certification in Public Affairs, Public Relations, or a related field (preferred) Required And Preferred Work Experience 5+ years' experience in Communications strategy development and deployment, Social Media, Public Relations, Journalism / Marketing, HR (preferred) Total Rewards The annual pay range estimated for this position is $67,387.20 - $84,234.00 and is bonus eligible. Please note that while this range reflects the full spectrum of compensation available for this role, individual compensation will be determined based on several factors including your experience, skills, and alignment with the role's responsibilities. During the interview process there will be an opportunity to discuss how your background fits into the pay range. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes: Competitive Pay Multiple Healthcare plan choices Dental and vision insurance A 401(k) plan with company and matching contributions Short- and Long-Term Disability Life, AD&D, and Voluntary Insurance plans Paid holidays & vacation Floating days off Parental leave for new parents Employee resource groups Learning & development programs Fun culture where you have an opportunity in shaping our future Career Path & Culture Primient is committed to a workplace that is all in – ensuring everyone has the opportunity to develop and shape a career that matters in an open culture which embraces equity, diversity and belonging. We challenge old ways of thinking; and encourage employee voices to be a guiding force for ongoing learning. Primient supports a culture of inclusion that respects individual strengths, views, and experiences. We believe our differences make better decisions, drive excellence, and deliver better business results. Primient employees experience autonomy and accountability in their role. Here, employees control their destiny as there is opportunity for career growth and pathways outside the norm. Diversity, Equity, Inclusion & Belonging We are believers in the power of difference. We strive to represent the communities in which we operate and to provide an inclusive, welcoming environment for all. We want Primient to be a place where every employee feels they belong and knows they are seen, heard, valued and safe to speak up. Our aspiration is to unlock the full potential in diverse perspectives, while offering everyone an equal chance to grow, California Consumer Privacy Act The Company is committed to complying with the California Consumer Privacy Act (“CCPA”) and all data privacy and laws in the jurisdictions in which it recruits and hires employees. We collect the following categories of personal information for the purpose of hiring the best qualified applicants and to comply with applicable employment laws: Name and contact information; Job preference and work availability; Social Security Number and/or other identification information; Education and qualifications; Employment history and experience; Military service; Reference and background check information, including relevant criminal history and credit history; Social media information; Pre-employment test results; Post-offer medical examination information and results, including drug test results; Voluntary self-disclosure information regarding minority, veteran, and disability status; and Information provided by you during the hiring process. Primient is an equal opportunity employer, committed to the strength of an inclusive workforce. #J-18808-Ljbffr Primient