Director, Paid Social

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. ICYMI: Assembly was named Campaign’s 2025 Most Innovative Agency and Sustainability Standout and 2024 Media Agency of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions. Follow us on LinkedInandInstagram! Assembly is looking for a strategic and hands-on Paid Social leader with deep platform expertise, a strong performance background, and experience translating sophisticated social capabilities and measurement into business growth—ideally within retail, luxury, fashion, or beauty. Responsibilities: Able to serve as the paid social subject-matter expert for clients and internal teams Leads strategy while remaining close enough to execution to understand progress in-platform Manage daily pacing, budgets, bids, and optimization against KPIs Strong communicator who can turn complex media performance into clear, actionable recommendations for senior stakeholders Able to troubleshoot tracking/measurement issues and partner effectively with analytics, ad tech, and platform teams Keeps current with evolving platform products, automation, AI-driven buying, and privacy changes Can turn campaign data into clear actions—not simply report on results Interpret results and understand the limitations of different measurement approaches Partner with analytics teams to establish KPIs, measurement frameworks, and testing roadmaps Requirements: 7+ years of paid social / digital media experience, with retail, luxury, fashion, beauty, or premium consumer brands strongly preferred Proven experience leading paid social strategy across large, complex, multi-market or multi-brand businesses Strong understanding of the full social ecosystem, including Meta, TikTok, Pinterest, Snapchat, YouTube, and emerging platforms Comfortable translating brand objectives into channel strategy, audience strategy, investment allocation, and activation plans Experienced in mentoring teams and establishing best practices across accounts Familiarity with brand lift studies, incrementality testing, attribution, and other advanced measurement methodologies Deep knowledge of platform capabilities, optimization levers, targeting, creative formats, measurement, and platform best practices Strong understanding of Conversions API (CAPI), pixels/events, first-party data, offline conversions, and signal quality Strong performance media foundation, with the ability to Understands how to identify performance trends and make informed adjustments to investment, audiences, creative, placements, and bidding In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $130,000 - $150,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location. In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work. At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled. #J-18808-Ljbffr