Marketing Manager

Reporting to the Director of Marketing Communications, the Retail Media & Performance Marketing Manager leads the strategy, execution, optimization, and performance analysis of omnichannel paid media programs that drive eCommerce growth, brand awareness, and retail demand. This is a hands‑on data‑driven role responsible for planning, buying, optimizing, and measuring campaigns across retail media, paid search, social media, digital video, streaming TV (CTV), programmatic display, DSPs, and in‑store retail marketing programs. The role directly manages Walmart Connect and select media platforms while partnering with our external agency to execute and optimize campaigns across additional channels. Success in this role requires balancing strategic thinking with hands‑on execution, using audience segmentation, targeting, retargeting, and prospecting strategies to reach priority consumers throughout the purchase journey. Leveraging attribution analysis and continuous testing, the Manager translates campaign performance into actionable insights that maximize media effectiveness, improve ROI, and support business growth. Key Responsibilities Develop and execute omnichannel media strategies that support eCommerce growth, brand awareness, and retail demand. Directly manage campaign planning, buying, optimization, and reporting for Walmart Connect and other assigned advertising platforms. Supervise agency partners on strategy, day‑to‑day activation, and accountability for all other channels. Develop audience strategies using segmentation, targeting, retargeting, lookalike modeling, and prospecting techniques. Measure campaign performance using attribution, ROAS, traffic, conversion, and ROI metrics while providing actionable reporting and recommendations to senior leadership. Create A/B testing initiatives across campaigns, audiences, creative, messaging, and bidding strategies to continually improve performance Champion a “perpetual beta” mindset to continually test, measure, learn, and improve efficiency and effectiveness for a large, complex product assortment. Partner with the Sales Team to ensure retail media activity supports customer‑specific sales initiatives and priorities, contributing to overall sales performance. Develop audience‑friendly reporting on results and KPIs for key stakeholders, distilling large data sets and SKU/campaign complexities into consistent dashboards and performance insights. Education Bachelor’s degree required; marketing or business administration preferred. Experience and Skills 7+ years of experience in performance marketing, digital media, or retail media, including hands‑on retail experience (Amazon, Walmart preferred). Proven results and success while managing media budgets of $5+ million across digital networks. Deep understanding of retail media platforms, ad formats and mix, targeting capabilities, and attribution methodologies and best practices. Demonstrated ability to manage large SKU assortment in a high‑volume retail environment. Hands‑on experience managing campaigns within Walmart Connect, Amazon Ads, Google Ads (including YouTube), and other retail media and digital advertising platforms—not solely through agency management—with the ability to independently launch, optimize, troubleshoot, and measure campaign performance. Experience with DSPs and streaming TV (CTV) platforms is preferred. Strong leadership and management skills with the ability to inspire and motivate external agency partners and communicate effectively with internal executive leaders. Proactive cross‑collaboration with peers to get things done and win together. Detail‑oriented with excellent problem‑solving, planning, organizational, and analytical skills. Proficient in Microsoft Office applications, including exceptional ability in Excel and comfort with PowerPoint and Word Honest, ethical, and transparent Passion for the automotive aftermarket, DIY vehicle maintenance, or putting a little mud on the tires is a plus! Compensation The salary range for this position is $110,000 to $130,000 annually, reflecting the anticipated compensation at the time of posting. Final placement within this range will be determined by several factors, including—but not limited to—education, certifications, relevant experience, skills, travel requirements, and overall business needs. In addition to salary, eligible employees will receive a comprehensive benefits package, which includes paid time off, medical, dental, and vision insurance, life insurance, short‑and long‑term disability coverage, paid parental leave, and a 401(k) match retirement plan. #J-18808-Ljbffr