Demand Generation Manager

About CanalsCanals builds software for wholesale distributors, helping them operate more efficiently through automation and AI.Our customers are the companies responsible for moving the materials that power the real economy; electrical supplies, plumbing products, roofing materials, HVAC equipment, and more. Every day, thousands of people rely on Canals to help process orders, manage purchasing, handle accounts payable, and streamline critical business workflows.We're a profitable, rapidly growing company with a team of roughly 100 people distributed across North and South America. We care deeply about building great products, hiring exceptional people, and creating an environment where talented individuals can do the best work of their careers.The RoleAs an early member of the Marketing team, you'll lead multi-channel demand generation campaigns to drive both new logo pipeline and cross-sells. We've only just begun to run paid media and email campaigns, so there is plenty of opportunity for growth on existing and new channels.This role is critical in ensuring Canals stays top-of-mind to our target audience year-round, beyond key in-person moments. The ideal candidate combines tactical execution with creativity and strategic thinking to help us break through to them. If you love testing, iterating and experimenting to drive measurable results, this could be the role for you.What You'll DoDevelop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programsPlan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiativesIdentify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audienceEvaluate and test emerging platforms and additional channels, such as billboards and direct mailSet up nurture programs for every stage of the funnel to create and accelerate pipelinePartner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-upCreate compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scaleBuild and maintain campaign landing pagesDevelop and track a structured testing roadmap across creative, audiences, placements, messaging, and offersMeasure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader teamManage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverablesManage agencies and outside resources to achieve goalsWhat You'll Bring4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaSDemonstrated expertise in multi-channel programs, including email, search, social, display, and retargetingProven track record of driving lead and pipeline growth through creative, data-driven campaigns.Analytical, test-and-learn mindset with a bias for actionSuperb writing and communication skillsSelf-motivated and proactive - someone who gets things done without hand-holdingProven ability to work collaboratively in a fast-paced, dynamic environmentWhy Join CanalsWe're building software that solves real problems for an industry that keeps the world running. Our customers rely on our platform every day to operate their businesses.We've found strong product-market fit and continue to grow quickly, creating opportunities for people who want to have a meaningful impact on the trajectory of a company.We believe great people build great companies. That's why we invest heavily in hiring, development, and creating an environment where talented individuals can do the best work of their careers.You'll work alongside ambitious, thoughtful teammates who care deeply about what they do, challenge each other directly, and have a lot of fun along the way.We value ownership, transparency, and continuous improvement. Good ideas can come from anywhere, and people are trusted to make things happen.We're remote-first, flexible, and distributed across North and South America, bringing together talented people from a wide range of backgrounds and experiences.Canals.ai is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age.