Director, Product Marketing

Job Description

Job Description

Director, Product Marketing

Department: Marketing

Position Summary

The Director of Product Marketing defines how WCCTV brings its security solutions to market. This leader owns positioning, messaging, go-to-market strategy, market intelligence, sales enablement, and commercialization, connecting Product, Sales, Operations, and Marketing to turn technical capabilities into compelling customer value and measurable growth.

 

Key Responsibilities 

• Own product positioning, messaging, value propositions, buyer personas, ideal customer profiles, and competitive differentiation across the portfolio. 
• Lead go-to-market plans and launches for new products, services, features, vertical solutions, and commercial propositions. 
• Translate complex hardware, software, connectivity, monitoring, analytics, and service capabilities into clear customer outcomes. 
• Create sales enablement tools, including presentations, battlecards, discovery guides, objection handling, solution briefs, and customer proof points. 
• Build market and competitive intelligence through customer research, win-loss analysis, voice-of-customer insights, and market assessments. 
• Develop differentiated propositions for priority industries and support expansion into new geographic markets. 
• Partner with Demand Generation, Content, Digital, Creative, and PR to improve campaign relevance, pipeline creation, and conversion. 
• Serve as the voice of the market and customer, providing commercial input into product roadmaps, prioritization, pricing, and investment decisions. 
• Establish scalable product marketing processes, launch frameworks, standards, and operating rhythms; lead related resources as the function grows. 
• Provide executive leadership with clear recommendations on market opportunities, competitive threats, and go-to-market performance. 

Measures of Success 

• Revenue, recurring revenue, pipeline influence, product adoption, and conversion improvement. 
• Launch performance, sales readiness, competitive win rates, and use of enablement materials. 
• Cross-sell and upsell growth, expansion within strategic verticals and markets, and consistent product messaging. 
• Quality and business impact of customer, market, and competitive intelligence. 

Qualifications 

Essential 

• Bachelor's degree in Marketing, Business, Communications, Product Management, or a related field, or equivalent experience. 
• 7+ years of B2B product marketing, go-to-market, commercialization, or related experience with ownership of significant products or launches. 
• Proven experience developing positioning, value propositions, messaging, buyer personas, ideal customer profiles, and go-to-market plans. 
• Ability to translate complex technical solutions into clear customer and commercial value. 
• Experience partnering cross-functionally with Sales, Product, Operations, and Marketing to execute successful launches. 
• Strong background in sales enablement, market research, customer insight, and competitive intelligence. 
• Excellent written, verbal, presentation, analytical, and stakeholder-management skills. 

Preferred 

• Experience in physical security, video surveillance, remote monitoring, IoT, SaaS, managed services, rental, construction, critical infrastructure, or public-sector/SLED markets. 
• Experience with recurring-revenue models, geographic expansion, vertical market entry, or multi-market growth. 
• Experience leading cross-functional teams or managing product marketing, creative, content, or related resources. 

Leadership Profile 

A commercially oriented, hands-on product marketing leader who combines strategy with execution. The successful candidate uses customer and market insight to challenge assumptions, create cross-functional clarity, and help the organization compete and win. 

Equal Employment Opportunity

WCCTV is an equal opportunity employer and is committed to fostering a workplace that values professionalism, respect, and inclusion. Employment decisions are based on business needs, job requirements, and individual qualifications, without regard to any status protected by applicable federal, state, or local law.