Associate Director of Analytics

Analytics Associate Director

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Associate Directors are often the face of our brand.

Working closely with both the Business Planning and Activation teams, the Associate Director, Analytics will contribute to the design of the data strategy to tie our clients' marketing to real-world business goals. Our Associate Directors work very closely with the Director & Analytics Manager to help them stay on track with day-to-day client deliverables. They also contribute crucial intellectual capital by designing measurement plans based on their client's business needs, using data to tell great stories. Associate Directors also work closely with their VP to build an Analytics strategy and execute on that plan in accordance with their team. This role reports directly into the VP, Analytics.

B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field

6+ years of experience working in an Analytics capacity

Agency experience highly preferred

Knowledge of Digital Media, Marketing/Advertising industries highly preferred

Experience working with Python, R programming languages

Experience working with relational databases, SQL

Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients

Ability to develop frameworks, learning agendas and steer complex analytics projects

Extensive experience with Ad Servers such as DCM

Experience with other digital media and analytics tools such, Measurement Vendors, BI Software

Experience with third party research partners such as Nielsen, Kantar, DISQO, VideoAmp, Samba, and/or comScore

Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets

Understanding of a broad range of online advertising media channels such as Search, Display, DSPs, and Social, as well as subject matter expertise in at least one of these areas

Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense

Experience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply.

Compensation Range: USD $112,290.00 - USD $148,000.00/Annually.