Senior Manager, Franchise Marketing

Senior Manager, Franchise Marketing

New York City, NY or Dallas, TX (Hybrid)

Franchise Marketing | Local Marketing (LM) | Multi-Unit Operations | Digital Marketing | Brand Strategy | CRM | Paid Media | Lead Generation

Our client is seeking a Senior Manager, Franchise Marketing to drive marketing performance across a large multi-unit network. This role serves as a strategic partner to franchise owners, operations leaders, and agency partners, helping accelerate lead generation, membership acquisition, customer retention, and local market growth.

What You'll Do

• Lead franchise marketing strategy and local marketing initiatives across assigned markets
• Support franchisees with digital marketing, paid media, promotions, CRM, social media, email marketing, and community engagement
• Develop and optimize omnichannel marketing campaigns that drive leads, sales, and retention
• Manage marketing technology, creative asset platforms, and brand-compliant marketing toolkits
• Analyze campaign performance, ROI, KPIs, and customer acquisition metrics
• Partner cross-functionally with operations, creative, analytics, and agency teams
• Share franchisee training, marketing best practices, and performance insights
• Mentor and develop a Marketing Associate

What We're Looking For

• 5+ years of experience in franchise marketing, field marketing, local marketing, digital marketing, brand marketing, account management, or media strategy
• Experience supporting multi-unit, franchise, retail, consumer services, hospitality, fitness, restaurant, or service-based businesses
• Strong knowledge of paid media, lead generation, customer acquisition, marketing analytics, campaign optimization, and marketing technology platforms
• Proven ability to manage multiple stakeholders and drive measurable business results
• Excellent communication, presentation, and relationship-building skills

Why Join?

? High-growth organization with significant career advancement opportunities

? Strategic, highly visible role supporting franchise business growth

? Competitive compensation and comprehensive benefits

? Flexible PTO, 401(k), health benefits, and wellness programs

Gallagher's HR & Organizational effectiveness team provides expert guidance and hands-on support in HR, Recruiting, and Payroll to help organizations stay focused on achieving their strategic business goals.