Associate Director, Enrollment Marketing & Operations

Associate Director, Enrollment Marketing & Operations

Reports to: Director of Marketing Strategy & Enrollment

Compensation Range: $85,000–$95,000 annually

Position Summary

The Associate Director, Enrollment Marketing & Operations provides operational leadership for Ensign College’s enrollment marketing efforts across social media, CRM, website, content, and integrated campaigns. Working closely with the Director of Marketing Strategy & Enrollment, this role translates strategic priorities into coordinated execution by managing key marketing workflows, coordinating agency and consultant deliverables, and leading a team of student marketers. The ideal candidate is an experienced digital marketer and strong operator who combines digital expertise, analytical thinking, people leadership, and cross-functional collaboration.

Key Responsibilities

Integrated Marketing & Social Media

• Lead the operational planning and execution of integrated enrollment campaigns across social media, CRM, website, content, and other channels.

• Coordinate social media planning and execution with the student marketing team across Meta, YouTube, and LinkedIn, including content development, audience growth, and performance optimization.

• Coordinate content development across social media, website, CRM, video, and campaigns in alignment with editorial priorities established by the Director.

• Support paid media initiatives as needed, including creative and campaign coordination.

• Coordinate media agency deliverables, timelines, creative handoffs, and implementation in alignment with Director-established priorities.

CRM, Website & Enrollment Funnel

• Support CRM implementation in partnership with the Director and the College’s CRM consultant, including workflows, email marketing campaigns, testing, and execution.

• Manage enrollment-focused website requests and landing page priorities, with an emphasis on lead capture, user experience, and conversion optimization.

• Coordinate website implementation through student employees and IT resources.

• Monitor the prospective student funnel and surface opportunities to improve engagement and conversion.

Marketing Operations & Performance

• Coordinate marketing workflows, calendars, and processes to support timely and high-quality execution.

• Support the capture, organization, and preparation of KPI and performance data for departmental reporting and analysis.

• Manage execution within approved budgets, priorities, scopes, and resource plans.

• Support market research, performance analysis, and strategy development as assigned by the Director.

Team Leadership & Collaboration

• Lead, mentor, and develop a team of student marketers supporting social media, creative, website, video, and growth marketing.

• Establish priorities, delegate effectively, provide meaningful feedback, and maintain high standards for performance and professional development.

• Support day-to-day cross-functional coordination with key stakeholders and partners based on project needs and priorities established by the Director.

• Support the operational execution of Hispanic enrollment initiatives under the Director’s strategic direction.

Required Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.

• 5+ years of progressive marketing experience, with demonstrated leadership in digital marketing and integrated campaign execution.

• Demonstrated success developing and optimizing social media strategies across Meta, YouTube, and LinkedIn.

• Strong ability to leverage data, audience trends, and institutional goals to support measurable marketing and enrollment outcomes.

• Experience with CRM, marketing automation, and analytics platforms, including tools such as Element451 or Salesforce, GA4, and Google Tag Manager.

• Experience developing and coordinating content across writing, design, and video, with working proficiency in Adobe Creative Suite or comparable tools.

• Demonstrated ability to lead and develop teams, coordinate agencies and consultants, and work effectively across functions.

• Strong project management, communication, analytical, and organizational skills.

Preferred Qualifications

• Higher education or enrollment marketing experience.

• Professional proficiency or fluency in Spanish.

• Proven experience managing student employees or early-career professionals.

• Familiarity with AI-enabled marketing, automation, and emerging agentic marketing workflows.

Requirements for Employment Eligibility:

• Membership in The Church of Jesus Christ of Latter-day Saints.

• Worthiness to hold and be worthy to hold a current temple recommend.

• Receive clearance from the Church Educational System Ecclesiastical Clearance Office.

• Strict adherence to company policies and procedures.

• Commitment to bring about the purposes of Ensign College.

• Reside in Utah and able to work in person at our downtown Salt Lake City campus.

Ensign College is an equal opportunity employer and does not unlawfully discriminate in its hiring or employment practices on the basis of race, color, national or ethnic origin, sex (including pregnancy), age, disability, genetic information, or veteran's status. As an educational institution owned and operated by The Church of Jesus Christ of Latter-day Saints, Ensign College gives lawful hiring preference to qualified, faithful members of the Church who are in good standing.