Principal Consultant - Technology Sales Leader

Relate Search has partnered with a growing IT consulting and technology services organization in their search for a Principal Consultant to help build and lead its sales function across the Cincinnati and Columbus markets. This is a unique player-coach opportunity for a true hunter who can open doors with CIOs and IT leaders, develop new-logo opportunities, and help shape a repeatable sales strategy while remaining actively involved with clients. You’ll partner closely with marketing, consulting, and technology vendors to move opportunities from initial conversations through discovery, strategy, and implementation. As the business continues to grow, this role will evolve into leadership responsibility for a team of Sales Consultants, giving you the opportunity to build a division rather than simply inherit one. Responsibilities Drive new-logo growth by prospecting independently, leveraging existing relationships, client advocates, marketing-qualified leads, industry events, and the organization’s established marketing ecosystem. Lead the client relationship from initial opportunity through discovery, strategy, vendor selection, and transaction while partnering with technical consulting teams to develop the right solution. Build a repeatable sales approach by creating the sales plan, establishing metrics, defining team expectations, and holding Sales Consultants accountable for results. Partner with marketing, consulting, and technology vendors to convert events and market activity into qualified consulting opportunities and long-term client relationships. Shape the future sales organization by starting as a player-coach and ultimately leading the Cincinnati and Columbus Sales Consultant teams, with potential expansion into additional Midwest markets. Qualifications Proven success in complex technical sales, consulting, or technology services, with experience across areas such as infrastructure, cybersecurity, networking, telecom, cloud, data, or AI. Demonstrated track record as a hunter who can generate new-logo business, independently prospect, build relationships with CIOs and other senior IT leaders, and develop a sustainable pipeline. Experience leading sales professionals or designing a sales approach, setting metrics, and holding teams accountable for performance. Strong executive presence and communication skills, with the ability to represent an organization through client presentations, industry events, speaking engagements, and thought leadership. Entrepreneurial, collaborative mindset with the ability to build something with visible ownership while taking a consultative, trusted-advisor approach to longer sales cycles. Leadership Opportunity: Build and shape a growing sales organization rather than step into a fully established structure. Career Growth: Opportunity to evolve from player-coach into leadership responsibility for multiple Sales Consultants across Cincinnati and Columbus. Flexible Environment: Cincinnati-based role with regular in-office collaboration and flexibility around the workday. About Relate Search Relate Search is a Woman, Minority, and LGBTQIA+ owned executive and professional search firm dedicated to connecting top talent with meaningful opportunity. With deep expertise across Supply Chain & Operations, Technology, Sales & Marketing, Human Resources, and Accounting & Finance we deliver customized, people-first recruiting solutions that drive lasting impact. Equal Opportunity & Diversity Statement Relate Search is proud to be an Equal Opportunity Employer. We value diversity and are committed to building inclusive teams where everyone belongs. All qualified applicants are encouraged to apply. #J-18808-Ljbffr Relate Search