Product Manager, Ecommerce - Bottom of Funnel

Job Description

Job Description

METRO DALLAS - Harry.Joiner [at] EcommerceRecruiter [dot] com is the leading contingency-based executive recruiter serving the north American DTC, B2B, NRF, and private equity communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here. (Simply unsubscribe at the end of your job search.)

About the Role

As my client's Product Manager for Ecommerce Bottom of Funnel, you'll own the customer journey from Add to Cart through order confirmation and beyond, for nearly 20 specialist B2B brands. Your mission will be to 1.) find out WHY conversion is low and fix the biggest leaks first, 2.) make buying with a PO, net terms or a quote as painless as buying with a credit card, and 3.) turn first orders into repeat customers through account creation, order tracking and fast reordering. You'll also own the 2027 bottom-of-funnel roadmap, including how the legacy sites hand off to the new platform. Your counterpart, a Top of Funnel PM, gets buyers to the right part; you get them through the cart and back again. For more info, text Harry.Joiner [at] EcommerceRecruiter [dot] com at View phone number on us.fitly.work

KEY RESPONSIBILITIES

• Own the bottom-of-funnel roadmap and backlog from Add to Cart through order confirmation and post-purchase, and write the epics, user stories and acceptance criteria that agile developers can build from.
• Diagnose low conversion. Break the funnel down by site, by order vs. quote, and by engineer vs. procurement buyer, and find out whether the leak is stock, price, freight, payment, account setup or plain old errors.
• Run the cart, saved carts and checkout like a product . Cut steps and fields until a B2B buyer can finish without picking up the phone.
• Treat a quote as a cart that hasn't closed yet. Let customers create, save, retrieve, change and convert quotes into orders, and make sure every quote lands in the CRM.
• Make B2B buying painless: purchase orders, negotiated and contract pricing, credit and payment terms, saved tax-exemption certificates, and multiple bill-to and ship-to addresses on company accounts.
• Show stock, freight and a real delivery date BEFORE the buyer commits. No surprises at the last step. Partner with Supply Chain to get it right.
• Work with Finance, Accounting, Tax, Credit and compliance so checkout honors payment rules, tax rules, financial controls and restricted-party screening, without making the customer feel every one of them.
• Define requirements for the integrations that complete a transaction: ERP, payments, tax, fraud and compliance, pricing, inventory, shipping and order management.
• Make failures readable. When something goes wrong, the customer should know what happened, what to do, and how to finish the order.
• Mine customer care. Tag every call and email that started on the website, and turn the patterns into self-service fixes.
• Own post-purchase: confirmations, order tracking, ship-date changes, reorders, and account creation after a guest checkout.
• Test with judgment. Fix missing best practices right away, and save A/B tests for the big swings the traffic can actually support.
• Help decide which fixes get built once on the new unified platform, and which legacy sites get patched in the meantime.
• Prototype flows with AI tools (the developers build with Claude Code) so business needs turn into something developers can see and estimate.
• Look for places where AI, automation and smart recommendations cut customer effort, and tie each idea to a business outcome.
• Define and report the bottom-of-funnel KPIs: add-to-cart rate, cart-to-checkout, checkout completion, cart and checkout abandonment, quote-to-order conversion, payment success, order failures, average order value, time to check out, order-related service contacts, self-service share, and repeat purchase.
• Present strategy, priorities, tradeoffs and risk to senior leadership in plain language.

QUALIFICATIONS

FUNCTIONAL COMPETENCIES - SKILLS, KNOWLEDGE & EXPERIENCE

• 5+ years in product management, product ownership, digital product, ecommerce or business analysis.
• Experience owning roadmaps and backlogs, writing requirements and user stories, and working with agile development teams. Required.
• Hands-on ownership of at least one transaction experience: cart, checkout, quoting, payments, order management, shipping, tax or pricing.
• Product management and/or conversion rate optimization (CRO) experience, ideally covering the path from product page to purchase or quote. Strongly preferred.
• B2B ecommerce with purchase orders, contract pricing, credit terms, tax exemptions and company accounts. Strongly preferred.
• Large or technically complex catalogs. If not electronics, industries like industrial manufacturing, distribution, automotive electronics, telecom, energy, data centers, rail, building products, medical devices or drones translate well.
• Time at an electronic-components distributor or catalog house (the Digi-Key, Mouser, RS tier), or in the electronics or technology industry. Nice to have, and it gets noticed.
• Working knowledge of payment processing, payment gateways, transaction authorization and checkout security. Preferred.
• ERP and ecommerce integrations involving customer accounts, pricing, inventory, tax, shipping and order submission. Preferred.
• Experience on platforms like Magento/Adobe Commerce, BigCommerce, nopCommerce or custom .NET builds. Nice to have.
• Analytics, experimentation and A/B testing, plus the judgment to use funnel data to decide what to fix first. Preferred.
• Uses AI tools like Claude to analyze funnel data, write sharper requirements and prototype faster, and ties that work to conversion and revenue. You don't need to be a developer.
• A track record of staying in roles long enough to see your work land. Tenure matters here.