Senior Brand Manager

Overview Lead the future of one of America's most iconic brands.We're looking for a strategic, results-driven Senior Brand Manager to join the Hefty Business Unit and drive profitable growth across both our branded and private label portfolios. This is a high-impact business leadership role with responsibility for brand strategy, innovation, portfolio management, P&L ownership, commercialization and retail media strategy across key strategic retail partners.If you're passionate about building brands, leading cross-functional teams, and accelerating growth, this is an opportunity to make a visible impact while advancing your career.This role is hybrid Tuesday through Thursday in our office in Lake Forest Responsibilities Own brand strategy across a growth segment and identify opportunities to strengthen performance and drive profitable growth.Develop integrated business plans across innovation, communications, media, PR/influencer activity, retail execution, and distribution.Manage P&L priorities and investment tradeoffs using financial analysis and clear business recommendations.Translate consumer, shopper, customer, and market insights into actionable growth strategies.Lead innovation commercialization and growth pipeline development with Sales, Finance, R&D, Supply Chain, and Operations.Partner with Customer Marketing and Category Management to create customer-ready stories, selling tools, and strong in-market executionMonitor brand, category, and competitive dynamics to identify risks, spot opportunities, and refine portfolio priorities.Communicate business performance and strategic recommendations to senior leadership with clarity and confidence.Why This Role Stands OutLead a household-name brand trusted by millions of consumersOwn meaningful business decisions and growth strategiesDrive innovation and shape the future of the categoryGain broad exposure to senior leadershipWork with a talented, collaborative, high-performing teamAccelerate your career through a highly visible leadership roleWe're Looking For Someone WhoThinks like an owner and acts decisivelyCombines strategic thinking with strong executionLoves building brands and growing businessesThrives in fast-paced, high-accountability environmentsCan influence and lead cross-functional teamsHas a passion for winning and developing innovative solutions Qualifications Education/Experience RequiredBachelor's degree in Marketing, Business, or related field8+ years of Brand Marketing, Category Management, or General Management experience in CPG Preferred: MBAKnowledge/Skills/AbilitiesStrong business acumen with P&L management experienceExperience leading innovation and commercialization initiativesNielsen, Circana, or syndicated data experienceStrong analytical, communication, and project management skillsAbility to travel 10–15%Competencies: Strategic Mindset - Develops long-term strategies that anticipate market trends, identify growth opportunities, and position the business for sustained success.Business Insight - Applies financial, consumer, competitive, and market knowledge to make sound business decisions that drive profitable growth.Drives Results - Takes ownership of business performance, sets ambitious goals, and consistently delivers measurable results through effective execution.Decision Quality - Uses data, analytics, consumer insights, and sound judgment to make timely, informed decisions in complex business environments.Collaborates - Builds strong partnerships across functions and influences stakeholders to align priorities, solve problems, and achieve shared objectives.Communicates Effectively - Clearly communicates strategies, recommendations, and business performance while influencing executive leadership and cross-functional teams. Want to know more? Check out our website or connect with us on LinkedIn! Apply today to join a fast-growing innovative company!Not a good fit but know someone who is? Please refer them! No unsolicited recruiter or agency inquiries, please. RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations. Posted Salary Range

USD $127,700.00 - USD $185,150.00 /A

Bonus Eligibility Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines. Job SummaryID: 2026-4165Function: MarketingEmployment Type: Salary