Senior Director, Patient & Consumer Marketing (Neuro)

We are seeking a dynamic and results-driven Senior Director of Consumer/Patient Marketing to lead cross-portfolio initiatives within our Neurology Commercial Business Unit. This pivotal role requires a leader who can develop and execute innovative marketing strategies while implementing robust data-driven frameworks to measure and optimize the impact of those initiatives. The ideal candidate will possess a strong ability to leverage analytics and insights to refine marketing plans and provide a compelling rationale for their evolution. Additionally, the candidate will excel at executing targeted marketing initiatives, fostering patient advocacy through ambassador programs, collaborating with patient support services, and addressing access challenges through reimbursement analysis. If you are passionate about driving meaningful results through strategic marketing and data integration, we invite you to join our team and make a difference in the lives of patients The Director, Consumer Marketing will report into the Executive Director, Neurology Marketing. The ideal candidate will understand the unique challenges involved in Neurology consumer marketing, with the ability to effectively manage budgets and prioritize marketing tactics through data-driven insight gathering. This requires the consumer marketer to embody an analytical mindset with experience in developing and executing successful omnichannel consumer marketing campaigns in the rare disease market. A typical day may include the following: Lead the development and execution of consumer marketing strategies and tactical plans for rare disease portfolio assets across their respective product lifecycles (i.e., pre-launch, launch, and post-launch periods) Build business cases for patient-oriented programs that contribute to sustainable brand growth Develop innovative patient and caregiver focused tools and programs (e.g., disease education information and materials provided to patient, branded patient support tools/programs to improve HCP and patient communication, branded patient education information and materials provided to patient) Develop and implement geotargeted digital marketing campaigns to effectively reach rare disease and cardiometabolic patient populations, prioritizing precision over scale in all strategies Partner closely with the patient support services team to ensure alignment in patient communication and engagement strategies, including facilitating access to sponsored genetic testing programs Lead the evolution, development and execution of comprehensive marketing strategies for our Patient Ambassador Program Manage the recruitment, certification, and mentorship of new ambassadors, ensuring alignment with strategic objectives Work with cross-functional teams to analyze reimbursement trends and barriers, ensuring marketing strategies are aligned with patient access and affordability challenges Utilize data analytics to identify patient needs and preferences, tailoring marketing content and strategies to improve patient engagement and support outcomes Understand and leverage trends in the marketplace impacting Consumer Marketing and competitive benchmarking to data driven strategic insights to inform of all patient/consumer marketing programs and tactics Work with cross functional teams to enhance the patient portion of the brand website Ensures cross-functional communication, alignment, and collaboration with Field Sales, Field Medical, Access and Reimbursement, Marketing, Legal, and Compliance Work closely with Patient Advocacy to understand and develop patient organization & advocacy strategy Partner with Corporate Communications to develop and integrate public relations patient strategies and programs Work closely with HCP and scientific marketing teams to ensure consistency of branding and complimentary tactics Work closely with the rare disease Insights & Analytics team to structure a proactive approach to data collection and analysis Manage budgets and closely monitor performance, ensuring cost effective delivery of all programs while tracking and monitoring KPI’s Provide support to the development of the overall brand strategy, functional plans, and budget and ensure that patient-focused strategies and tactics are incorporated within their respective annual brand plans Attend industry conferences and networking events to promote the brand and establish connections To be considered, you must possess: 14 years of biopharmaceutical marketing experience with at least 5 years in consumer marketing Neurology / Rare disease experience preferred Minimum of bachelor's degree is required, advanced degree (MBA, PhD, MD) preferred Proven track record with developing and implementing omnichannel consumer marketing plans that align with company goals and mitigate unique rare disease market challenges Must demonstrate ability to lead strategically, drive performance, build alignment, inform, negotiate, and collaborate Demonstrated competency in managing a consumer marketing effort for a new product launch Effective communication, both written and oral; experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments Strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize Proven team player with ability to navigate cross functionally. Strong analytical skills both quantitative and qualitative Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive culture that provides comprehensive benefits, which vary by location. In the U.S., benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels! For additional information about Regeneron benefits in the US, please visit For other countries’ specific benefits, please speak to your recruiter. Please be advised that at Regeneron, we believe we are most successful and work best when we are together. For that reason, many of Regeneron’s roles are required to be performed on-site. Please speak with your recruiter and hiring manager for more information about Regeneron’s on-site policy and expectations for your role and your location. Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business. For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location. Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc. Salary Range (annually) $183,100.00 - $305,200.00 Regeneron is a leading biotechnology company that invents life-transforming medicines for people with serious diseases. Founded and led for over 30 years by physician-scientists, our unique ability to repeatedly and consistently translate science into medicine has led to nine FDA-approved treatments and numerous product candidates in development, almost all of which were homegrown in our laboratories. Our medicines and pipeline are designed to help patients with eye diseases, allergic and inflammatory diseases, cancer, cardiovascular and metabolic diseases, neurology, infectious diseases and rare diseases. Regeneron is also proud of award winning culture of innovation, being recognized as a Great Place to Work in 2021, Fast Company’s Best Workplace for Innovators in 2020, and Forbes JUST companies in 2020, among others.