Marketing Lead

Marketing Lead

Overview

We are seeking a Marketing Lead to spearhead the development and execution of comprehensive marketing strategies tailored to the legal sector. This role requires a strong understanding of the legal industry's unique challenges and opportunities, enabling the creation of targeted campaigns that enhance brand visibility, attract new clients, and strengthen client relationships.

The ideal candidate will collaborate closely with legal professionals, business development teams, and external partners to ensure cohesive messaging and effective outreach. This role will oversee digital marketing initiatives, content creation, event coordination, and market analysis to inform strategic decisions. The Marketing Lead will also manage budgeting, reporting, and ensure compliance with legal marketing regulations and ethical standards.

Key Responsibilities

Content Creation & Graphic Design

• Develop visually engaging digital and print materials, including flyers, brochures, newsletters, blog posts, and social media content
• Write and edit marketing content such as blog posts, email campaigns, and website copy
• Partner with attorneys to create educational content related to estate planning

Social Media Management

• Plan and publish content across social media platforms (primarily Facebook and LinkedIn)
• Monitor performance metrics and recommend strategies to increase engagement and reach

Website & Email Marketing

• Maintain and update the firm's WordPress website with current content, events, and blog posts
• Create and manage email campaigns via MailChimp, including newsletters and client communications

Video Production

• Plan, film, and edit short-form videos (educational, promotional, client-focused)
• Distribute video content across website, social media, and email channels

Event Coordination

• Support planning and execution of client events, seminars, and workshops
• Assist with logistics, invitations, and follow-up communications

General Marketing Support

• Maintain a marketing and content calendar
• Track and analyze marketing performance metrics
• Contribute creative ideas to enhance brand visibility and engagement

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, or related field preferred (or equivalent experience)
• 1-2 years of marketing or administrative experience (law firm or professional services experience preferred)
• Proficiency with Canva, WordPress, MailChimp, and social media platforms
• Experience with basic video production (planning, filming, editing)
• Strong written and verbal communication skills
• Highly organized, detail-oriented, and dependable
• Professional and polished demeanor suitable for a law firm environment

Compensation & Benefits

• Full-time, exempt position (not eligible for overtime)
• Competitive base salary, commensurate with experience
• 10 days of paid time off
• 10 paid company holidays
• Monthly health and wellness bonus
• 401(k) plan with 4% employer match

This role offers an exciting opportunity to contribute to a growing legal organization while shaping and elevating its marketing presence.