Internet Salesperson - BMW of El Cajon

Job Description

Job Description

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Internet Salesperson – BMW of El Cajon

Non-Exempt

Job Summary:

The Dealership Internet Salesperson is responsible for handling online leads and inquiries, managing the dealership’s digital presence, and converting online interactions into sales opportunities. This role involves engaging with potential customers through digital channels, providing information about vehicles, and guiding them through the online buying process to achieve sales goals and enhance customer satisfaction.

Essential Functions:

• Respond promptly to online leads and inquiries via email, chat, or social media platforms.
• Qualify and follow up with potential customers to assess their needs and interests in vehicles.
• Schedule and conduct virtual or in-person appointments with prospects to discuss vehicle options and provide test drives.
• Develop and maintain relationships with customers through digital communication channels.
• Provide detailed information about vehicle features, pricing, promotions, and financing options.
• Assist customers with the online application process and address any questions or concerns they may have.
• Guide customers through the entire online sales process, from initial contact to closing the sale.
• Prepare and present digital vehicle quotes and financing proposals.
• Coordinate with the dealership’s sales team to ensure a smooth transition from online interactions to in-store visits.
• Manage and update the dealership’s website, including vehicle listings, promotions, and content.
• Utilize social media and other online platforms to promote dealership inventory and special offers.
• Monitor and analyze digital marketing efforts to identify opportunities for improvement and increase online visibility.
• Provide exceptional customer service throughout the online buying process and after the sale.
• Follow up with customers post-purchase to ensure satisfaction and address any issues or additional needs.
• Offer test drives to all prospects. Follow dealership procedures to obtain proper
• identification from customers prior to test drive.
• Collect and manage customer feedback to improve the online sales process and enhance customer experience.
• Track and report on online lead activity, sales performance, and conversion rates.
• Maintain accurate records of online interactions, customer information, and sales transactions.
• Collaborate with management to set and achieve sales targets and goals.
• Stay updated with industry trends, digital sales strategies, and new technologies related to online sales.
• Participate in training and professional development to enhance skills and knowledge in digital sales and customer service.
• Maintain satisfactory attendance.
• Perform other related duties as assigned.

Supervisory Responsibilities:

• None

Qualifications:

Minimum Qualifications:

• Minimum of 2-3 years of experience in automotive sales or a related sales environment.
• Previous experience in internet sales or digital marketing.
• Valid state sales license.
• Valid driver’s license and safe driving record; required to have California driver's license within 30 days following date of hire.
• At least one year of verifiable driving experience.
• Ability to lift up to 15 pounds.
• Ability to perform all essential functions of the job description.

Preferred Qualifications:

• Proficiency in Customer Relationship Management (CRM) software.
• Familiarity with digital marketing tools and platforms (SEO, SEM, social media).
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of the sales process, particularly in an online context.
• Excellent verbal and written communication skills.
• Ability to effectively communicate with customers, team members, and management.
• Ability to analyze sales data and metrics to drive performance improvements.
• Familiarity with reporting tools and performance dashboards.
• Strong customer service skills with a focus on creating a positive customer experience.
• Experience in leading or managing a team is a plus.
• Ability to motivate and develop team members to achieve sales goals.
• Strong organizational and time management skills to handle multiple tasks and prioritize effectively.
• Ability to adapt to changing technologies and market conditions.

Physical Demands:

• Frequently stands, walks, sits; uses hands; frequently reaches with hands and arms; frequently talks and hears.
• Occasionally climbs or balances; occasionally stoops, kneels, crouches, squats or crawls; occasionally lifts up to 15 pounds.
• Prolonged periods sitting at a desk and working on a computer.
• Prolonged periods of standing and walking throughout retail space.

Environment/Noise:

• Work in both indoor and outdoor settings.
• May involve exposure to varying weather conditions.
• Climate controlled.
• Noise level is moderate.

Employee Benefits Include:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employer Paid Life Insurance
• Employer Paid AD&D
• 401k (with Employer match)
• Vacation Package
• Tenure recognition and awards
• Vehicle Purchase Discount Program
• Vehicle Service Discount Program
• Golf Benefits at Maderas Golf Club (subject to qualification)

If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre-employment drug screen and background check.

Sunroad is committed to providing reasonable accommodations to qualified individuals with disabilities to ensure equal employment opportunities and access to all programs, services, and activities. If you require accommodations to participate in the application process or to perform the essential functions of the job, please contact the HR Department to discuss your needs confidentially. We will work with you to identify appropriate accommodations based on your specific circumstances and in compliance with applicable laws.

We are an Equal Opportunity Employer (M/F/D/V) and maintain a drug-free workplace. If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre-employment drug screen and background check.

Sunroad is an Equal Employment opportunity and Affirmative Action Employer. We are committed to providing equal opportunity in all of our employment practices, including selection, race (including traits historically associated with race such as hair texture and protective hairstyles such as braids, locks, and twists); religion; religious creed; religious dress/grooming; color; age (40 and over); sex; sexual orientation; gender; gender identity (meaning a person’s identification as male, female, a gender different from the person’s sex at birth, or transgender); gender expression (including a person’s gender-related appearance or behavior, whether or not stereotypically associated with the person’s sex at birth); national origin; ancestry; citizenship status; uniform service member status; military or veteran status; marital status; pregnancy; childbirth; medical conditions related to pregnancy, childbirth, or breast feeding; medical condition (including cancer related or HIV/AIDS related); handicap; physical disability; mental disability; genetic characteristics; genetic information; or any other protected status in accordance with the requirements of all federal, state and local laws. Our Equal Employment Opportunity Policy applies equally to interns and volunteers.

Founded in 1977, Sunroad Enterprises is a diversified holding company based in San Diego. Sunroad consists of three distinct divisions: Automotive, Real Estate and Maderas Golf. With successful ventures across multiple countries, we bring a strategic focus to seeing developments come to life. Sunroad Enterprises is one of the largest minority-owned businesses in San Diego and has earned numerous quality commendations from local, regional, and national organizations. Please visit our website to learn more about our endeavors and career opportunities:

Company Description

Founded in 1977, Sunroad Enterprises is a diversified holding company based in San Diego. Sunroad consists of three distinct divisions: Automotive, Real Estate and Maderas Golf. With successful ventures across multiple countries, we bring a strategic focus to seeing developments come to life. Sunroad Enterprises is one of the largest minority-owned businesses in San Diego and has earned numerous quality commendations from local, regional, and national organizations. Please visit our website to learn more about our endeavors and career opportunities: