Marketing Data Analyst

Marketing Analyst

The primary purpose of this position is to perform analysis of various marketing programs and databases to evaluate and improve the effectiveness of targeted traditional, digital and website campaigns. This is accomplished by analyzing data collected through the business intelligence cloud platform to track performance, engagement, identify new members, and pinpoint opportunities to increase products and services. Other duties include performance measurement, forecasting, trending, and data extraction. Responsible for creating and maintaining product marketing to include, but not limited to: website, email marketing, digital marketing, and online banking marketing. This position also oversees brand guidelines and digital experience. This position works closely with the electronic services, technology, compliance departments, as well as the marketing organization to ensure proper and consistent tracking and reporting of all campaigns.

ESSENTIAL FUNCTIONS AND SUPPORTING DUTIES:

• Work with the marketing team to develop and execute marketing strategies for specific target audiences and evaluate the effectiveness of these campaigns.
• Report the performance of marketing efforts across multiple channels, including but not limited to direct mail, email, website traffic, social media, search engine marketing, and display/video advertising through marketing models, funnels, customer journey maps, presentations, and dashboards.
• Oversee compliance requirements and disclosures for all traditional and digital channels.
• Develop and execute email marketing trigger campaign strategies.
• Maintain accurate, up-to-date information on products, services, rates, promotions, and articles for the website.
• Work with IT and Member Experience to create data connections and reporting through Trellence, Snowflake and Salesforce.
• Ensure consistency of branding, interface aspects, and experience across all member-facing digital platforms such as Online and Mobile Banking, as well as corporate communication collateral.
• Monitor and organize initiatives and tasks using Marketing's project management
• Research, suggest, and implement digital process/workflow solutions for Marketing, product campaigns, and organizational information collection needs.
• Manage, troubleshoot, and maintain corporate website architecture and design new
• Manage website hosting to include regularly updating website themes and
• Oversee search experience and maintain knowledge

QUALIFICATIONS AND REQUIREMENTS:

Required Education: 4-year Bachelor's degree from an accredited four-year college or university in business, marketing, finance or other related fields.

Required Experience: 5-8 years of work experience in data analytics within marketing, business, finance, or a related field. Experience with leading cloud-based business intelligence (BI) platforms such as Domo, Looker, Microsoft Power BI, Tableau, and ThoughtSpot.

Preferred Experience: Familiarity with WordPress and web/design tools and technologies such as Adobe XD, Sketch, Figma, HTML, CSS, PHP, and JavaScript.

• Experience using Mailchimp, HubSpot, Constant Contact, or Salesforce Marketing Cloud.
• Familiarity with Adobe Creative Suite, Canva, and project management software.

Required Knowledge: Identifying revenue opportunities and acquisition strategies, understanding product performance, and drawing insights from the customer journey.

• Proficient in Google Analytics or Adobe Analytics.

Skills/Abilities:

• Ability to adhere to BayPort Credit Union's Core Values: Integrity, Be Bold, Compassion, Diversity, Innovation, It's On Me, and One Team.
• Proficiency with Microsoft Office Applications.
• Excellent organizational skills; strong attention to detail and accuracy.
• Exceptional written communication skills; including spelling, and grammar accuracy.
• Excellent oral communication skills; communicate clearly in all situations and conduct business over the telephone.
• Exhibit strong service and problem-solving skills.
• Ability to work independently, using personal judgment and problem-solving techniques to complete tasks in a timely fashion.
• Capability of working within a team, with other Credit Union departments, and external service providers.
• Ability to maintain current knowledge of the credit union's changes, processes, and procedures.
• Maintains the Credit Union's professional reputation, both internally and externally.
• Maintains appropriate levels of confidentiality.
• Understands the BayPort brand and the Credit Union's short and long-range messaging to ensure branch consistency.

This job description is not an all-inclusive list of the responsibilities, skills, working conditions or essential functions of this job. Management reserves the right to modify, add or remove essential functions as business needs warrant.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and reserve the right to perform pre-employment substance abuse testing.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.