Salesforce Business Analyst

Overview We are seeking a strategic and detail-oriented Salesforce Business Analyst to join our growing Salesforce Product team. This role is primarily responsible for supporting end users, driving adoption, ensuring strong data governance, and enabling process improvements for our Ad Sales stakeholders through the Salesforce tech stack and related ecosystem. The ideal candidate will have analytical, functional, and technical skills, along with best practice knowledge for using Salesforce.com technologies to provide positive business outcomes. This position is located at our offices in Santa Monica or New York City and will report to the Sr. Manager, Salesforce Platform. For California Only - The estimated annual salary for this position is between $104,000 - $112,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you’ll be doing Serve as the primary support partner for Salesforce end users—troubleshooting issues, answering questions, and ensuring a smooth day-to-day experience. Develop and maintain clear, user-friendly training materials; create and deliver training sessions to drive adoption and confidence in Salesforce tools. Document and enforce data governance policies; ensure data quality, consistency, and compliance across Salesforce. Work with Product Managers and stakeholders to analyze business needs, elicit requirements, and design Salesforce solutions that enable the business to achieve its objectives. Complete gap analysis for as-is and to-be processes, translating into functional and technical specifications. Leverage standard Salesforce functionality and custom development to solve business requirements. Partner closely with Engineering to ensure successful delivery of enhancements. Responsible for quality assurance, ensuring accurate testing cycles with Engineering and business partners. Own the enhancement backlog, partnering with stakeholders to prioritize initiatives. Support change management initiatives related to new feature releases including documentation and training. Stay current with Salesforce releases and leverage updates applicable to organizational requirements. Maintain familiarity with upstream/downstream integrations and their impact on business processes. Promote operational excellence through consistent processes, best practice sharing, and strong governance. Act as an advocate for end users, ensuring feedback is captured and addressed in future improvements. Minimum Qualifications Minimum of 5 years professional experience with the Salesforce.com platform Or equivalent experience as a Business Analyst in Ad Sales space Demonstrated experience in end-user support, training program development, and data governance best practices Able to document, visualize, analyze, communicate, and solve complex problems Excellent communicator and collaborator; able to work with both technical and non-technical teams Working knowledge of agile management methodologies Ability to foresee and analyze project risks and develop risk management plans Role is based in Santa Monica or New York, must be on-site 4 days a week Preferred Skills Salesforce Admin, Platform App Builder, and Advanced Admin Certifications Knowledge of Pardot or other Marketing Automation Tools Experience creating Salesforce training programs and enforcing data governance policies Experience working in Salesforce consulting Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It\'s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company\'s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We\'re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you\'ll be part of a company that\'s changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn\'t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 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