Director, Planning

Director, Integrated Planning

We are seeking a Director, Integrated Planning, who will balance managerial responsibilities, with agency leadership.

This role will design and drive programs (not just strategies) that directly improve sales performance of the brand, and is directly responsible for the holistic communication plan, strategic direction, and driving results for their client. Our ideal person should understand all aspects of their client's business as well as the overall technology and competitive landscape.

This person is responsible for integrated planning work and operations for assigned accounts across multiple media channels, primarily national and local television and digital channels. You will cultivate client media relationships at all levels.

Key areas of responsibility include:

• Integrated Planning
• Client & Internal Relationships
• Strategic Thinking & Leadership
• Communication Skills

Experience/knowledge required includes:

• Bachelor's degree, and 8-10+ years of experience in integrated media planning with demonstrated success delivering business outcomes
• Deep knowledge and experience with multi-channel marketing
• Strong client service experience
• Proven leadership ability – managed a team of planners, supervisors and associate directors
• Proven ability to work with people at all levels of an organization, fostering strong cross-functional teamwork and results
• Strategic thinking ability with balanced analytical and creative approach to tactical planning
• Experience with advanced measurement (MMM, attribution, incrementality)
• Familiarity with major platforms (Google, Meta, DSPs, CTV)
• Experience working with first-party data / audience strategy
• Experience successfully bringing together people from different disciplines, internal and external to achieve desired outcomes
• Understanding of multiple communications channels and their role in brand and performance marketing
• Understands evolving privacy landscape and its impact on targeting and measurement and research experience
• Experience leading multi-market or localized planning strategies
• Exposure to healthcare or regulated industries is a plus, but not a necessity
• Commitment to delivering creative solutions, and the ability to align team members behind creative solutions
• High-level proficiency in MS PowerPoint, Excel, Outlook, Microsoft Teams, and Copilot/Claude

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $114,000 - $130,000. Placement within the salary range is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location: New York

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to View email address on click.appcast.io by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.